Media Creative Services 2020 - Media Planning and Buying Services and Strategic and Creative Services Required

IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for: 3.1 Lot 1 Strategic and Creative Services (Appendix A of Questionnaire) To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising and communications to promote Ireland as a location for foreign direct investment including, but not limited to: • understanding each of the markets from where Ireland draws its investors • understanding target audiences in each of the target markets • developing and refining strategies to encourage more investment to Ireland and producing high quality creative advertising and communications campaigns for use in all appropriate media; The budget for this service is estimated to be €300,000 per annum, however this is not a guarantee of the budget for future years. This budget includes agency fees and third-party production. 3.2 Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire) To provide a professional service partner to work with IDA Ireland capable of: • understanding target audiences in all the target markets; • advising on the best way to target potential investors; • recommending media strategies to optimize and refine the media spend in each market; • purchasing media space on behalf of IDA Ireland and • shaping global media strategies and coordinating best practice across markets • providing fully integrated media strategy, planning and cost-effective buying services to support the IDA strategy and the delivery of marketing and communications objectives.

Services

25/09/2020 12:00:00

79340000-9  Advertising and marketing services
79341000-6  Advertising services
79341200-8  Advertising management services