II.1)
Scope of the procurement
Media and Creative
Reference number:
Media Creative Services 2020
79340000
-
Advertising and marketing services
Services
II.1.4)
Short description
IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
3.1 Lot 1 Strategic and Creative Services (Appendix A of Questionnaire)
3.2 Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire)
II.1.5)
Estimated total value
Value excluding VAT: 12000000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
Maximum number of lots that may be awarded to one tenderer:
2
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
Lot 1 and Lot 2
Strategic and Creative Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
II.2.4)
Description of the procurement
To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising and communications to promote Ireland as a location for foreign direct investment
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 1500000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Media Planning and Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
II.2.4)
Description of the procurement
To provide a professional service partner to work with IDA Ireland capable of: • understanding target audiences in all the target markets; • advising on the best way to target potential investors; • recommending media strategies to optimize and refine the media spend in each market; • purchasing media space on behalf of IDA Ireland and • shaping global media strategies and coordinating best practice across markets • providing fully integrated media strategy, planning and cost-effective buying s
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 10000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no