Date of dispatch of this notice: 02/02/2021
External Reference: 2021-240108
TED Reference: 2021/S 025-061743
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
IDA Ireland
N/A
Three Park Place
Dublin 2
Hatch Street Upper
IE
Contact person:
Ben Counihan
Telephone:
+353 16034000
E-mail:
ben.counihan@ida.ie
Internet address(es):
Main address:
https://www.idaireland.com
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/240
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Economic and financial affairs
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Media and Creative
Reference number:
Media Creative Services 2020
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
3.1 Lot 1 Strategic and Creative Services (Appendix A of Questionnaire)
3.2 Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire)
3.1 Lot 1 Strategic and Creative Services (Appendix A of Questionnaire)
3.2 Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire)
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
22000000.00
EUR
II.2)
Description
II.2.1)
Title
Strategic and Creative Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
II.2.4)
Description of the procurement
To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising and communications to promote Ireland as a location for foreign direct investment
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
proposals for delivery of a communications strategy and creative campaign
/
Weighting:
35
Quality criterion
-
Name:
technical merit and balance of team proposed
/
Weighting:
20
Quality criterion
-
Name:
contract management methodology
/
Weighting:
10
Cost criterion
-
Name:
ultimate cost
/
Weighting:
35
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Media Planning and Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
II.2.4)
Description of the procurement
To provide a professional service partner to work with IDA Ireland capable of: • understanding target audiences in all the target markets; • advising on the best way to target potential investors; • recommending media strategies to optimize and refine the media spend in each market; • purchasing media space on behalf of IDA Ireland and • shaping global media strategies and coordinating best practice across markets • providing fully integrated media strategy, planning and cost-effective buying s
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Proposals for delivery of media strategy and plans
/
Weighting:
30
Quality criterion
-
Name:
Technical merit and balance of team proposed
/
Weighting:
20
Quality criterion
-
Name:
Contract management methodology
/
Weighting:
10
Cost criterion
-
Name:
commission for negotiated media spend
/
Weighting:
1650
Cost criterion
-
Name:
commission for other services
/
Weighting:
450
Cost criterion
-
Name:
KPI holdback for PRIP
/
Weighting:
150
Cost criterion
-
Name:
Media Costs
/
Weighting:
1750
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2020/S 168-407348
Section V: Award of contract
Contract No: 1
Title: Strategic and Creative Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
15/01/2021
V.2.2)
Information about tenders
Number of tenders received:
10
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
BBDO Dublin
17 Gilford Road Sandymount Dublin 4 Ireland
IE
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
500000.00
EUR
/
Highest offer:
2000000.00
EUR
taken into consideration
Section V: Award of contract
Contract No: 2
Title: Media Planning and Buying Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
04/12/2020
V.2.2)
Information about tenders
Number of tenders received:
3
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Zenith Optimedia Ireland
1 WML Dublin 2 Dublin Ireland
IE
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
20000000.00
EUR
/
Highest offer:
40000000.00
EUR
taken into consideration
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
IDA Ireland
Three Park Place, Hatch Street
Dublin
IE
E-mail:
ben.counihan@ida.ie
Internet address:
https://www.idaireland.com/