18/279 - 18/279 Advertising Services and Media Planning & Buying Services Frameworks

It is envisaged that the scope of services of any given Call off Contract under the Framework Agreement will be, but are not limited to; Lots 1 and 2 will be two separate single supplier frameworks. Lot 1: Advertising Services The scope of services of the Framework Agreement for Lot 1 is the provision of advertising services to the Contracting Entity. The service provider appointed subject to the terms of the Framework Agreement will specifically provide these advertising services to support brand communication and the delivery of marketing and communications objectives. The scope of services is anticipated to include development of integrated strategic communications for use across multiple communications channels; TV radio, outdoor, print, internal communications, digital, including social media channels and relevant websites. . A strong Strategic Planning capability and demonstration of delivery of fully integrated campaigns is key. The scope of services may include but is not limited to the strategic development and execution of public information campaigns, targeting consumers in Ireland. The Contracting Entity believe in working at all times in engaging with their agencies using a fully collaborative and partnership approach. The successful Lot 1 service provider will also be expected to work collaboratively in partnership with design, media buying, brand, market research, and other agencies as required. Lot 2: Media Planning & Buying Services The scope of services of the Framework Agreement for Lot 2 is the provision of media services to the Contracting Entity. The service provider appointed subject to the terms of the Framework Agreement will provide fully integrated media planning and cost-effective buying services to support brand development and the delivery of marketing and communications objectives. Refer to PQQ Doc

Services

10/12/2019 12:00:00

79341000-6  Advertising services
22460000-2  Trade-advertising material, commercial catalogues and manuals
22462000-6  Advertising material
79340000-9  Advertising and marketing services
79341100-7  Advertising consultancy services
79341200-8  Advertising management services
79341400-0  Advertising campaign services
79342000-3  Marketing services
79342100-4  Direct marketing services
92111210-7  Advertising film production