II.1)
Scope of the procurement
Advertising Services and Media Planning & Buying Services Frameworks
Reference number:
18/279
79341000
-
Advertising services
Services
II.1.4)
Short description
It is envisaged that the scope of services of any given Call off Contract under the Framework Agreement will be, but are not limited to;
Lots 1 and 2 will be two separate single supplier frameworks.
Lot 1: Advertising Services
The scope of services of the Framework Agreement for Lot 1 is the provision of advertising services to the Contracting Entity.
The service provider appointed subject to the terms of the Framework Agreement will specifically provide these advertising services to support brand communication and the delivery of marketing and communications objectives.
The scope of services is anticipated to include development of integrated strategic communications for use across multiple communications channels; TV radio, outdoor, print, internal communications, digital, including social media channels and relevant websites. . A strong Strategic Planning capability and demonstration of delivery of fully integrated campaigns is key.
Refer to PQQ Doc
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
18/279 - Advertising Services
Lot No:
1
II.2.2)
Additional CPV code(s)
22460000
-
Trade-advertising material, commercial catalogues and manuals
22462000
-
Advertising material
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79342100
-
Direct marketing services
92111210
-
Advertising film production
II.2.3)
Place of performance
Main site or place of performance:
Ireland
II.2.4)
Description of the procurement
The scope of services of the Framework Agreement
for Lot 1 is the provision of advertising services to the
Contracting Entity.
The service provider appointed subject to the terms
of the Framework Agreement will specifically provide
these advertising services to support brand
communication and the delivery of marketing and
communications objectives.
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
Option to extend for a further twenty four (24) months
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
5
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
You must submit through the etenders system before
the deadline. The submission deadline is strict & no
submissions will be possible after the date & time
specified in the PQQ documents. Please note that all
tenders are electronic, as such NO paper copies will
be accepted or read. Please submit via the etenders
system not later than 12:00 hrs local time Monday
15th April 2019
18/279 - Media Planning & Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
22460000
-
Trade-advertising material, commercial catalogues and manuals
22462000
-
Advertising material
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79342100
-
Direct marketing services
92111210
-
Advertising film production
II.2.4)
Description of the procurement
The scope of services of the Framework Agreement
for Lot 2 is the provision of media services to the
Contracting Entity.
The service provider appointed subject to the terms
of the Framework Agreement will provide fully
integrated media planning and cost-effective buying
services to support brand development and the
delivery of marketing and communications objectives.
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
Option to extend for a further twenty four (24) months
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
5
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
You must submit through the etenders system before
the deadline. The submission deadline is strict & no
submissions will be possible after the date & time
specified in the PQQ documents. Please note that all
tenders are electronic, as such NO paper copies will
be accepted or read. Please submit via the etenders
system not later than 12:00 hrs local time Monday
15th April 2019