ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 14/04/2021

External Reference: 2021-298698

TED Reference: 2021/S 075-192411

Contract award notice

[NoticeContractAward]

[NoticeContractAwardSub]

[Directive201424]

[Section1]: [Ca]

I.1)

[NameAddressContact]

TG4
N/A
Oifigeach Sólathair
Co. na Gaillimhe.
Baile na hAbhann,
IE
[Contactpoint]: Sile Bhreathnach
[AddressPhone]: +353 091505050
[AddressEmail]: sile.bhreathnach@tg4.ie
[AddressFax]: +353 091505021
[Nutscode]:  IE -  IRELAND
[Internets]:
[UrlGeneral]: http://www.tg4.ie
[UrlBuyerprofile]: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1145

I.4)

[CaType]

[MaintypePublicbody]
I.5)

[Mainactivity]

[OtherActivity]:  Broadcaster

[Section2]: [Object]

II.1)

[QuantityScopeContract]

II.1.1)

[TitleContract]

Marketing & Communication Services
[Fileref]:  TG4 Marketing & Communication
II.1.2)

[CpvMain]

79342000  - 
II.1.3)

[TypeContract]

[Services]
II.1.4)

[DescrShort]

The Contracting Authority proposes to engage in a competitive process for the establishment of a contract for the channel’s Marketing & Communication Services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our Marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
II.1.6)

[LotsInfo]

[DivisionLots]: [Yes]
II.1.7)

[ValueTotal]

[ValueExclVat]:  146025.00  EUR
II.2)

[Description]

II.2.1)

[TitleContract]

Marketing and Creative Services
[LotNumber]:  1
II.2.2)

[CpvAdditional]

79000000  - 
79340000  - 
79342100  - 
79413000  - 
II.2.3)

[PlacePerformance]

[Nutscode]:  IE -  IRELAND
II.2.4)

[DescrProcurement]

• Strategic Marketing advice: Provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels.
• Creative Communication: Build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• Create an annual Brand Campaign to deliver an impactful brand awareness message for TG4 across the year.
• A seasonal programme or schedule campaign using the conceptual, copywriting, & targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms
II.2.5)

[AwardCriteria]

[AwardCriteriaBelow]
[Price]
II.2.11)

[OptionsInfo]

[Options]: [No]
II.2.13)

[EuProgrInfo]

[EuProgrRelated]: [No]
II.2)

[Description]

II.2.1)

[TitleContract]

Media Planning and Buying Services
[LotNumber]:  2
II.2.2)

[CpvAdditional]

79000000  - 
79340000  - 
79342100  - 
79413000  - 
II.2.3)

[PlacePerformance]

[Nutscode]:  IE -  IRELAND
II.2.4)

[DescrProcurement]

• Provide a Media Planning and Buying service that will promote TG4 programming across Media in a measurable and targeted way. The delivery of the service should consider:
a) an integrated approach to communications planning across all Marketing campaigns, including Creative Advertising, PR, Digital and Social Media
b) establish a collaborative working relationship between client and agency which combines the Content Creation and Design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency.
c) ensure Advertising spend is maximised and effectively targeted.
II.2.5)

[AwardCriteria]

[AwardCriteriaBelow]
[Price]
II.2.11)

[OptionsInfo]

[Options]: [No]
II.2.13)

[EuProgrInfo]

[EuProgrRelated]: [No]

[Section4]: [Procedure]

IV.1)

[Description]

IV.1.1)

[TypeProcedure]

[ProctypeRestricted]
IV.1.3)

[FrameworkContractDpsInfo]

[NoticeInvolvesFramework]
IV.1.8)

[GpaInfo]

[GpaCovered] : [No]
IV.2)

[InfoAdmin]

IV.2.1)

[PubPrevious]

[NumberOj]: 2020/S 207-504077

[Section5]: [AwardOfContract]

[ContractNumber]: 1

[TitleContract]: Marketing and Creative Services

[AwardConfirm]: [Yes]
V.2)

[AwardOfContract]

V.2.1)

[DateAward]

23/02/2021
V.2.2)

[AwardOffersInfo]

[OffersReceived]:  3
[OffersReceivedElectronic]:  3
[AwardedGroup] :  [No]
V.2.3)

[AwardedToName]

The Tenth Man Ltd
3511505KH
11 Camden Street Lower
Dublin 2
Dublin 2
IE
[AddressEmail]: ken@thetenthman.com
[Nutscode]:  IE042 -  West
[Internet]: http://www.thetenthman.com

[AwardedSme] : [Yes]
V.2.4)

[ValueContractInfo] ([ExclVat])

[ValueEstimTotalContract]:  146025.00  EUR
[LowestOffer]:  109800.00  EUR / [HighestOffer]:  146025.00  EUR   [TakenConsideration]

[Section5]: [AwardOfContract]

[ContractNumber]: 2

[TitleContract]: Media Planning and Buying Services

[AwardConfirm]: [Yes]
V.2)

[AwardOfContract]

V.2.1)

[DateAward]

23/02/2021
V.2.2)

[AwardOffersInfo]

[OffersReceived]:  1
[NumberTendersSme]:  1
[OffersReceivedElectronic]:  1
[AwardedGroup] :  [No]
V.2.3)

[AwardedToName]

Publicis Dublin
IE9F58703G
The Observatory, 7-11 Sir John Rogerson's Quay,
Dublin 2
Dublin
IE
[AddressPhone]: +353 868096480
[AddressEmail]: jimmy.murphy@publicis.ie
[Nutscode]:  IE042 -  West
[Internet]: http://www.publicis.ie

[AwardedSme] : [Yes]
V.2.4)

[ValueContractInfo] ([ExclVat])

[LowestOffer]:  19800.00  EUR / [HighestOffer]:  19800.00  EUR   [TakenConsideration]

[Section6]: [InfoComplement]

VI.4)

[AppealsProcedure]

VI.4.1)

[AppealsBody]

TG4
Co. Galway
IE
[AddressEmail]: sile.bhreathnach@tg4.ie