Date of dispatch of this notice: 19/10/2020
Expire date: 18/11/2020
External Reference: 2020-222997
TED Reference: 2020/S 207-504077
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
TG4
N/A
Oifigeach Sólathair
Co. na Gaillimhe.
Baile na hAbhann,
IE
Contact person:
Sile Bhreathnach
Telephone:
+353 091505050
E-mail:
sile.bhreathnach@tg4.ie
Fax:
+353 091505021
Internet address(es):
Main address:
http://www.tg4.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1145
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=176408&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=176408&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Other activity:
Broadcaster
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Marketing & Communication Services
Reference number:
TG4 Marketing & Communication
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Contracting Authority proposes to engage in a competitive process for the establishment of a contract for the channel’s Marketing & Communication Services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our Marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
II.1.5)
Estimated total value
Value excluding VAT: 1500000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
II.2)
Description
II.2.1)
Title
Marketing and Creative Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.4)
Description of the procurement
• Strategic Marketing advice: Provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels.
• Creative Communication: Build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• Create an annual Brand Campaign to deliver an impactful brand awareness message for TG4 across the year.
• A seasonal programme or schedule campaign using the conceptual, copywriting, & targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms
• Creative Communication: Build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• Create an annual Brand Campaign to deliver an impactful brand awareness message for TG4 across the year.
• A seasonal programme or schedule campaign using the conceptual, copywriting, & targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 750000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
Contracts awarded under the framework agreement will be for a period of up to 3 years initially with the option of a 2 year extension.
The choice of a five (5) year framework is to ensure the design, development & execution of a five year plan.
The choice of a five (5) year framework is to ensure the design, development & execution of a five year plan.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Media Planning and Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.4)
Description of the procurement
• Provide a Media Planning and Buying service that will promote TG4 programming across Media in a measurable and targeted way. The delivery of the service should consider:
a) an integrated approach to communications planning across all Marketing campaigns, including Creative Advertising, PR, Digital and Social Media
b) establish a collaborative working relationship between client and agency which combines the Content Creation and Design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency.
c) ensure Advertising spend is maximised and effectively targeted.
a) an integrated approach to communications planning across all Marketing campaigns, including Creative Advertising, PR, Digital and Social Media
b) establish a collaborative working relationship between client and agency which combines the Content Creation and Design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency.
c) ensure Advertising spend is maximised and effectively targeted.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 750000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
Contracts awarded under the framework agreement will be for a period of up to 3 years initially with the option of a 2 year extension.
The choice of a five (5) year framework is to ensure the design, development & execution of a five year plan.
The choice of a five (5) year framework is to ensure the design, development & execution of a five year plan.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.2)
Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)
Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)
Conditions related to the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: no
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
18/11/2020
Local time:
15:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.2)
Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used