SS/CON/3752 - Marketing Communications Services for ESB Group divided into four Lots (see below)

Lot 1: Creative Above the Line Services for B2B and B2C Communications including Sponsorships. Services will include the delivery of Strategic Planning and Creative support for a range of activities including: • Brand campaigns for ESB Group for both online and offline channels • Tactical Campaigns for B2C and B2B in online and offline channels • Support for ESB Group’s sponsorships such as Electric Ireland’s Electric Picnic, GAA Minor Championship and Pieta Darkness to Light, and ESB Networks sponsorships such as RSA Activation and ESB Networks schools programme It is likely that a variety of creative materials will need to be developed for each of the above areas for TV, Press, Radio, Out of home (OOH) and for activation across digital channels and events. Lot 2: Creative Digital Services for B2B & B2C Communications including Sponsorships Services will include the delivery of Strategic Planning and Creative support for a range of activities including: • Digital Strategy • Service & Experience Design (UX) • Digital Design & Copywriting including EDMs • Innovation and Technical Direction • Community Experience (CX) • Content strategy and creation Lot 3: Ongoing Below The Line Design ‘Straight to Studio’ Services for B2B, B2C including Sponsorships & Internal Communications for offline and online channels Services will include the delivery of offline & online ‘straight to studio ‘ services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines: • Email marketing • Tactical videos • Promotional materials o B2C and B2B offers o PR events o Sponsorships • Template development • Brochures Lot 4: Strategic Brand Planning and Brand Architecture Review for ESB Group • Development of an overarching Brand Strategy for ESB Group • Identification of key segments for both B2C & B2B audiences • Development of Brand Architecture for ESB constituent brands • Development of Brand Guardianship and Governance Strategy

Services

26/06/2018 15:50:00

79340000-9  Advertising and marketing services
79341000-6  Advertising services
79341200-8  Advertising management services
79341400-0  Advertising campaign services
79342000-3  Marketing services
79342100-4  Direct marketing services
79342200-5  Promotional services
79413000-2  Marketing management consultancy services