Date of dispatch of this notice: 27/05/2018
Expire date: 26/06/2018
External Reference: 2018-275962
TED Reference: 2018/S 100-229603
Contract notice - utilities
Information
Published
Contract notice - utilities
Contract notice – utilities
Services
Directive 2014/25/EU
Section I: Contracting entity
I.1)
Name and addresses
Electricity Supply Board ( ESB )
N/A
2 Gateway
Dublin 3
East Wall Road
IE
Contact person:
Margaret Custy
Telephone:
+353 17027996
E-mail:
margaret.custy@esb.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.esb.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/377
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=129751&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=129751&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.6)
Main activity
Electricity
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Marketing Communications Services for ESB Group divided into four Lots (see below)
Reference number:
SS/CON/3752
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Lot 1: Creative Above the Line Services for B2B and B2C Communications including Sponsorships. Services will include the delivery of Strategic Planning and Creative support for a range of activities. See detail in Section II.2.4.
Lot 2: Creative Digital Services for B2B & B2C Communications including Sponsorships. Services will include the delivery of Strategic Planning and Creative support for a range of activities. See detail in Section II.2.4.
Lot 3: Ongoing Below The Line Design ‘Straight to Studio’ Services for B2B, B2C including Sponsorships & Internal Communications for offline and online channels. Services will include the delivery of offline & online ‘straight to studio ‘ services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines. See detail in Section II.2.4.
Lot 4: Strategic Brand Planning and Brand Architecture Review for ESB Group. See detail in Section II.2.4.
Lot 2: Creative Digital Services for B2B & B2C Communications including Sponsorships. Services will include the delivery of Strategic Planning and Creative support for a range of activities. See detail in Section II.2.4.
Lot 3: Ongoing Below The Line Design ‘Straight to Studio’ Services for B2B, B2C including Sponsorships & Internal Communications for offline and online channels. Services will include the delivery of offline & online ‘straight to studio ‘ services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines. See detail in Section II.2.4.
Lot 4: Strategic Brand Planning and Brand Architecture Review for ESB Group. See detail in Section II.2.4.
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
II.2)
Description
II.2.1)
Title
Lot 1: Creative Above the Line Services for B2B and B2C Communications including Sponsorships
Lot No:
1
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79342100
-
Direct marketing services
79342200
-
Promotional services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
These services will include the delivery of Strategic Planning and Creative support for a range of activities including:
• Brand campaigns for ESB Group for both online and offline channels
• Tactical Campaigns for B2C and B2B in online and offline channels
• Support for ESB Group’s sponsorships such as Electric Ireland’s Electric Picnic, GAA Minor Championship and Pieta Darkness to Light, and ESB Networks' sponsorships such as RSA Activation and ESB Networks schools programme
It is likely that a variety of creative materials will need to be developed for each of the above areas for TV, Press, Radio, Out of Home (OOH) and for activation across digital channels and events.
• Brand campaigns for ESB Group for both online and offline channels
• Tactical Campaigns for B2C and B2B in online and offline channels
• Support for ESB Group’s sponsorships such as Electric Ireland’s Electric Picnic, GAA Minor Championship and Pieta Darkness to Light, and ESB Networks' sponsorships such as RSA Activation and ESB Networks schools programme
It is likely that a variety of creative materials will need to be developed for each of the above areas for TV, Press, Radio, Out of Home (OOH) and for activation across digital channels and events.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
no
II.2.9)
Information about the limits on the number of candidates to be invited
Maximum number:
5
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
yes
Description of options:
ESB reserves the right to extend the framework for 2 years and again by a further 2 years (potential total extension is 4 years).
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Applicants will be assessed on the quality of their responses to the criteria and rules outlined in the PQQ & a maximum of the top scoring 5 applicants will be invited to tender for Lot 1, subject to that number qualifying. Please consult the associated document which contains full instructions re submission of tenders & is available to download from http://www.etenders.gov.ie/ using RFT 134562.
II.2)
Description
II.2.1)
Title
Lot 2: Creative Digital Services for B2B & B2C Communications including Sponsorships
Lot No:
2
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79342100
-
Direct marketing services
79342200
-
Promotional services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
These services will include the delivery of Strategic Planning and Creative support for a range of activities including:
• Digital Strategy
• Service & Experience Design (UX)
• Digital Design & Copywriting including EDMs
• Innovation and Technical Direction
• Community Experience (CX)
• Content strategy and creation
• Digital Strategy
• Service & Experience Design (UX)
• Digital Design & Copywriting including EDMs
• Innovation and Technical Direction
• Community Experience (CX)
• Content strategy and creation
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
no
II.2.9)
Information about the limits on the number of candidates to be invited
Maximum number:
5
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
yes
Description of options:
ESB reserves the right to extend the framework for 2 years and again by a further 2 years (potential total extension is 4 years).
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Applicants will be assessed on the quality of their responses to the criteria and rules outlined in the PQQ & a maximum of the top scoring 5 applicants will be invited to tender for Lot 2, subject to that number qualifying. Please consult the associated document which contains full instructions re submission of tenders & is available to download from http://www.etenders.gov.ie/ using RFT 134562.
II.2)
Description
II.2.1)
Title
Lot 3: Ongoing Below The Line Design ‘Straight to Studio’ Services for B2B, B2C incl Sponsorship
Lot No:
3
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79342100
-
Direct marketing services
79342200
-
Promotional services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Lot 3: Ongoing Below The Line Design ‘Straight to Studio’ Services for B2B, B2C including Sponsorships & Internal Communications for offline and online channels.
These services will include the delivery of offline and online ‘straight to studio‘ services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines:
• Email marketing
• Tactical videos
• Promotional materials (B2C and B2B offers; PR events; Sponsorships)
• Template development
• Brochures
These services will include the delivery of offline and online ‘straight to studio‘ services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines:
• Email marketing
• Tactical videos
• Promotional materials (B2C and B2B offers; PR events; Sponsorships)
• Template development
• Brochures
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
no
II.2.9)
Information about the limits on the number of candidates to be invited
Maximum number:
5
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
yes
Description of options:
ESB reserves the right to extend the framework for 2 years and again by a further 2 years (potential total extension is 4 years).
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Applicants will be assessed on the quality of their responses to the criteria and rules outlined in the PQQ & a maximum of the top scoring 5 applicants will be invited to tender for Lot 3, subject to that number qualifying. Please consult the associated document which contains full instructions re submission of tenders & is available to download from http://www.etenders.gov.ie/ using RFT 134562.
II.2)
Description
II.2.1)
Title
Lot 4: Strategic Brand Planning and Brand Architecture Review for ESB Group
Lot No:
4
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79342100
-
Direct marketing services
79342200
-
Promotional services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
• Development of an overarching Brand Strategy for ESB Group
• Identification of key segments for both B2C and B2B audiences
• Development of Brand Architecture for ESB constituent brands
• Development of Brand Guardianship and Governance Strategy
• Identification of key segments for both B2C and B2B audiences
• Development of Brand Architecture for ESB constituent brands
• Development of Brand Guardianship and Governance Strategy
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
no
II.2.9)
Information about the limits on the number of candidates to be invited
Maximum number:
5
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
yes
Description of options:
ESB reserves the right to extend the framework for 2 years and again by a further 2 years (potential total extension is 4 years).
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Applicants will be assessed on the quality of their responses to the criteria and rules outlined in the PQQ & a maximum of the top scoring 5 applicants will be invited to tender for Lot 4, subject to that number qualifying. Please consult the associated document which contains full instructions re submission of tenders & is available to download from http://www.etenders.gov.ie/ using RFT 134562.
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.1)
Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 134562
III.1.2)
Economic and financial standing
List and brief description of selection criteria:
As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 134562
III.1.3)
Technical and professional ability
List and brief description of selection criteria:
As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 134562
III.1.8)
Legal form to be taken by the group of economic operators to whom the contract is to be awarded
Where a grouping of service providers express interest, it will be a requirement of ESB that 1 member of the group accepts full contractual responsibility for the delivery of the service. Where appropriate, the intended contractually responsible member of any grouping or consortium must be identified in the response notice.
III.2)
Conditions related to the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Negotiated procedure with prior call for competition
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement:
4
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
26/06/2018
Local time:
12:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.3)
Additional information
Section IV.1.3) above refers.
Envisaged maximum number of participants to the framework agreement:
For Lot 1 envisaged number is 1 participant subject to that number qualifying;
For Lot 2 envisaged number is 1 participant subject to that number qualifying;
For Lot 3 envisaged number is 1 participant subject to that number qualifying;
For Lot 4 envisaged number is 1 participant subject to that number qualifying.
Envisaged maximum number of participants to the framework agreement:
For Lot 1 envisaged number is 1 participant subject to that number qualifying;
For Lot 2 envisaged number is 1 participant subject to that number qualifying;
For Lot 3 envisaged number is 1 participant subject to that number qualifying;
For Lot 4 envisaged number is 1 participant subject to that number qualifying.
VI.4)
Procedures for review
VI.4.1)
Review body
Chief Registrar
Four Courts, Inns Quay
Dublin 7
IE
Telephone:
+353 18886000
Internet address:
http://www.courts.ie