Date of dispatch of this notice: 14/04/2021
External Reference: 2021-298698
TED Reference: 2021/S 075-192411
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
TG4
N/A
Oifigeach Sólathair
Co. na Gaillimhe.
Baile na hAbhann,
IE
Contact person:
Sile Bhreathnach
Telephone:
+353 091505050
E-mail:
sile.bhreathnach@tg4.ie
Fax:
+353 091505021
NUTS code:
IE -
IRELAND
Main address:
http://www.tg4.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1145
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Other activity:
Broadcaster
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Marketing & Communication Services
Reference number:
TG4 Marketing & Communication
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Contracting Authority proposes to engage in a competitive process for the establishment of a contract for the channel’s Marketing & Communication Services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our Marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
146025.00
EUR
II.2)
Description
II.2.1)
Title
Marketing and Creative Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
• Strategic Marketing advice: Provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels.
• Creative Communication: Build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• Create an annual Brand Campaign to deliver an impactful brand awareness message for TG4 across the year.
• A seasonal programme or schedule campaign using the conceptual, copywriting, & targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms
• Creative Communication: Build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• Create an annual Brand Campaign to deliver an impactful brand awareness message for TG4 across the year.
• A seasonal programme or schedule campaign using the conceptual, copywriting, & targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms
II.2.5)
Award criteria
Criteria below
Price
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Media Planning and Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
• Provide a Media Planning and Buying service that will promote TG4 programming across Media in a measurable and targeted way. The delivery of the service should consider:
a) an integrated approach to communications planning across all Marketing campaigns, including Creative Advertising, PR, Digital and Social Media
b) establish a collaborative working relationship between client and agency which combines the Content Creation and Design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency.
c) ensure Advertising spend is maximised and effectively targeted.
a) an integrated approach to communications planning across all Marketing campaigns, including Creative Advertising, PR, Digital and Social Media
b) establish a collaborative working relationship between client and agency which combines the Content Creation and Design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency.
c) ensure Advertising spend is maximised and effectively targeted.
II.2.5)
Award criteria
Criteria below
Price
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: no
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2020/S 207-504077
Section V: Award of contract
Contract No: 1
Title: Marketing and Creative Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
23/02/2021
V.2.2)
Information about tenders
Number of tenders received:
3
Number of tenders received by electronic means:
3
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
The Tenth Man Ltd
3511505KH
11 Camden Street Lower
Dublin 2
Dublin 2
IE
E-mail:
ken@thetenthman.com
NUTS code:
IE042 -
West
Internet address:
http://www.thetenthman.com
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
146025.00
EUR
Lowest offer:
109800.00
EUR
/
Highest offer:
146025.00
EUR
taken into consideration
Section V: Award of contract
Contract No: 2
Title: Media Planning and Buying Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
23/02/2021
V.2.2)
Information about tenders
Number of tenders received:
1
Number of tenders received from SMEs:
1
Number of tenders received by electronic means:
1
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Publicis Dublin
IE9F58703G
The Observatory, 7-11 Sir John Rogerson's Quay,
Dublin 2
Dublin
IE
Telephone:
+353 868096480
E-mail:
jimmy.murphy@publicis.ie
NUTS code:
IE042 -
West
Internet address:
http://www.publicis.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
19800.00
EUR
/
Highest offer:
19800.00
EUR
taken into consideration