ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 14/04/2021

External Reference: 2021-298698

TED Reference: 2021/S 075-192411

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

TG4
N/A
Oifigeach Sólathair
Co. na Gaillimhe.
Baile na hAbhann,
IE
Contact person: Sile Bhreathnach
Telephone: +353 091505050
E-mail: sile.bhreathnach@tg4.ie
Fax: +353 091505021
NUTS code:  IE -  IRELAND
Internet address(es):
Main address: http://www.tg4.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1145

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Other activity:  Broadcaster

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Marketing & Communication Services
Reference number:  TG4 Marketing & Communication
II.1.2)

Main CPV code

79342000  -  Marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The Contracting Authority proposes to engage in a competitive process for the establishment of a contract for the channel’s Marketing & Communication Services, with the purpose of driving awareness and viewership to TG4’s channels. The purpose of our Marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture.
II.1.6)

Information about lots

This contract is divided into lots: yes
II.1.7)

Total value of the procurement

Value excluding VAT:  146025.00  EUR
II.2)

Description

II.2.1)

Title

Marketing and Creative Services
Lot No:  1
II.2.2)

Additional CPV code(s)

79000000  -  Business services: law, marketing, consulting, recruitment, printing and security
79340000  -  Advertising and marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
II.2.4)

Description of the procurement

• Strategic Marketing advice: Provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels.
• Creative Communication: Build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).
• Create an annual Brand Campaign to deliver an impactful brand awareness message for TG4 across the year.
• A seasonal programme or schedule campaign using the conceptual, copywriting, & targeted messaging skills of the creative agency, to direct seasonal communication message across TG4’s owned, social and PR platforms
II.2.5)

Award criteria

Criteria below
Price
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

Media Planning and Buying Services
Lot No:  2
II.2.2)

Additional CPV code(s)

79000000  -  Business services: law, marketing, consulting, recruitment, printing and security
79340000  -  Advertising and marketing services
79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
II.2.4)

Description of the procurement

• Provide a Media Planning and Buying service that will promote TG4 programming across Media in a measurable and targeted way. The delivery of the service should consider:
a) an integrated approach to communications planning across all Marketing campaigns, including Creative Advertising, PR, Digital and Social Media
b) establish a collaborative working relationship between client and agency which combines the Content Creation and Design resources available in-house in TG4 with the conceptual, copywriting, targeted messaging skills of the creative agency.
c) ensure Advertising spend is maximised and effectively targeted.
II.2.5)

Award criteria

Criteria below
Price
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2020/S 207-504077

Section V: Award of contract

Contract No: 1

Title: Marketing and Creative Services

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

23/02/2021
V.2.2)

Information about tenders

Number of tenders received:  3
Number of tenders received by electronic means:  3
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

The Tenth Man Ltd
3511505KH
11 Camden Street Lower
Dublin 2
Dublin 2
IE
E-mail: ken@thetenthman.com
NUTS code:  IE042 -  West
Internet address: http://www.thetenthman.com

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  146025.00  EUR
Lowest offer:  109800.00  EUR / Highest offer:  146025.00  EUR   taken into consideration

Section V: Award of contract

Contract No: 2

Title: Media Planning and Buying Services

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

23/02/2021
V.2.2)

Information about tenders

Number of tenders received:  1
Number of tenders received from SMEs:  1
Number of tenders received by electronic means:  1
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Publicis Dublin
IE9F58703G
The Observatory, 7-11 Sir John Rogerson's Quay,
Dublin 2
Dublin
IE
Telephone: +353 868096480
E-mail: jimmy.murphy@publicis.ie
NUTS code:  IE042 -  West
Internet address: http://www.publicis.ie

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Lowest offer:  19800.00  EUR / Highest offer:  19800.00  EUR   taken into consideration

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

TG4
Co. Galway
IE
E-mail: sile.bhreathnach@tg4.ie