Date of dispatch of this notice: 04/04/2018
External Reference: 2018-220870
TED Reference: 2018/S 067-149268
Contract award notice
Information
Published
Contract award notice
Cached Version
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
TG4
N/A
Oifigeach Sólathair
Co. na Gaillimhe.
Baile na hAbhann,
IE
Contact person:
Sile Bhreathnach
Telephone:
+353 091505050
E-mail:
sile.bhreathnach@tg4.ie
Fax:
+353 091505021
NUTS code:
IE -
IRELAND
Main address:
http://www.tg4.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1145
I.4)
Type of the contracting authority
Other type:
Statutory Body
I.5)
Main activity
Other activity:
Broadcaster
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
TG4 Margaíocht / Marketing
Reference number:
TG4 Margaíocht / Marketing
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Cuireann TG4 fáilte roimh léiriú spéise do Sheirbhísí Margaíochta a fhéachfaidh le cur chuige Margaíochta agus Cumarsáide do bhranda agus do chláracha an chainéil a neartú agus le lucht féachana a mhealladh chuig seirbhísí TG4. Is conradh 3 bliana í seo, le rogha síneadh a chuir leis an gconradh ar feadh tréimhse suas le 2 bhliain.
TG4 wishes to invite suitably qualified professional applicants to partake in an Invitation to Dialogue (ITD) and submit an Expression of Interest in respect of the provision of Marketing Services (Seirbhísí Margaíochta). The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years
TG4 wishes to invite suitably qualified professional applicants to partake in an Invitation to Dialogue (ITD) and submit an Expression of Interest in respect of the provision of Marketing Services (Seirbhísí Margaíochta). The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
109922.00
EUR
II.2)
Description
II.2.1)
Title
Strategic Marketing Advice & Creative Communication
Lot No:
1
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
• Strategic Marketing advice: Provide insights to
improve and grow our audience. Regular review of
TG4’s communication campaigns and digital media
channels.
• Creative Communication: Build our media brand
by raising the awareness and perception of TG4
(increase mindshare) and by driving engagement
with our content (increase viewers).
improve and grow our audience. Regular review of
TG4’s communication campaigns and digital media
channels.
• Creative Communication: Build our media brand
by raising the awareness and perception of TG4
(increase mindshare) and by driving engagement
with our content (increase viewers).
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality: Demonstration of Integrated approach to communications planning
/
Weighting:
25
Quality criterion
-
Name:
Experience: Cross media: traditional media / Digital / Social media
/
Weighting:
25
Quality criterion
-
Name:
Expertise and approach to Performance Review and Insights
/
Weighting:
10
Quality criterion
-
Name:
Understanding of TG4’s communication channels and audiences
/
Weighting:
20
Price
-
Weighting:
20
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Media Planning & Buying
Lot No:
2
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
• Media Planning and Buying that will promote TG4
programming across Media in a measurable and
targeted way.
programming across Media in a measurable and
targeted way.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality: Understanding of TG4 strategy requirements, audience focus and creative solution to this remit
/
Weighting:
25
Quality criterion
-
Name:
Quality: Proposal on specific TG4 creative brief given
/
Weighting:
25
Quality criterion
-
Name:
Experience: Creative solutions for other clients
/
Weighting:
10
Quality criterion
-
Name:
Collaboration: Agency approach to combining in-house resources with agency skills and expertise.
/
Weighting:
20
Price
-
Weighting:
20
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Competitive dialogue
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2017/S 234-486438
Section V: Award of contract
Contract No: 1
Lot No: 1
Title: Strategic Marketing Advice & Creative Communication
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
04/04/2018
V.2.2)
Information about tenders
Number of tenders received:
2
Number of tenders received from tenderers from other EU Member States:
2
Number of tenders received from tenderers from non-EU Member States:
2
Number of tenders received by electronic means:
2
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Publicis Dublin
4th Floor, The observatory, 7-11 Sir John Rogersons Quay, Dublin 2
Dublin
IE
Telephone:
+353 16499500
E-mail:
padraig.burns@publicis.ie
NUTS code:
IE -
IRELAND
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
109922.00
EUR
Total value of the contract/lot:
109922.00
EUR
Section V: Award of contract
Contract No: 2
Lot No: 2
Title: Media Planning & Buying
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
04/04/2018
V.2.2)
Information about tenders
Number of tenders received:
2
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
0
Number of tenders received by electronic means:
2
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Publicis Dublin
4th Floor, The observatory, 7-11 Sir John Rogersons Quay, Dublin 2
Dublin
IE
Telephone:
+353 16499500
E-mail:
padraig.burns@publicis.ie
NUTS code:
IE -
IRELAND
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
109922.00
EUR
Total value of the contract/lot:
109922.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
TG4
Baile na hAbhann
Co. Galway
H91 X4T0
IE
Telephone:
+353 91505050
E-mail:
sile.bhreathnach@tg4.ie