II.1)
Scope of the procurement
TG4 Margaíocht / Marketing
Reference number:
TG4 Margaíocht / Marketing
79342000
-
Marketing services
Services
II.1.4)
Short description
Cuireann TG4 fáilte roimh léiriú spéise do Sheirbhísí Margaíochta a fhéachfaidh le cur chuige Margaíochta agus Cumarsáide do bhranda agus do chláracha an chainéil a neartú agus le lucht féachana a mhealladh chuig seirbhísí TG4. Is conradh 3 bliana í seo, le rogha síneadh a chuir leis an gconradh ar feadh tréimhse suas le 2 bhliain.
TG4 wishes to invite suitably qualified professional applicants to partake in an Invitation to Dialogue (ITD) and submit an Expression of Interest in respect of the provision of Marketing Services (Seirbhísí Margaíochta). The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years
II.1.5)
Estimated total value
Value excluding VAT: 300000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
Strategic Marketing Advice & Creative Communication
Lot No:
1
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
• Strategic Marketing advice: Provide insights to
improve and grow our audience. Regular review of
TG4’s communication campaigns and digital media
channels.
• Creative Communication: Build our media brand
by raising the awareness and perception of TG4
(increase mindshare) and by driving engagement
with our content (increase viewers).
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
Is conradh 3 bliana í seo, le rogha síneadh a chuir leis an gconradh ar feadh tréimhse suas le 2 bhliain.
The term of this contract is for three (3) years with an option to extend for a further two (2) years.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
3
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Media Planning & Buying
Lot No:
2
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
• Media Planning and Buying that will promote TG4
programming across Media in a measurable and
targeted way.
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
Is conradh 3 bliana í seo, le rogha síneadh a chuir leis an gconradh ar feadh tréimhse suas le 2 bhliain.
The term of this contract is for three (3) years with an option to extend for a further two (2) years.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
3
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no