SDI/2014/1 - Annual Brand & Advertising Study Services

Tourism Ireland is seeking a suitably qualified supplier capable of completing a multi-country quantitative study to measure the brand equity and the advertising awareness of Tourism Brand Ireland. The services relate to conducting an annual Brand and Advertising Study amongst Tourism Ireland’s primary targets in its main markets in the next 5 years (2015-19). This will involve updating and measuring the success of Ireland’s brand positioning and reviewing the cut through of the advertising in the international market place.

Services

29/09/2014 15:00:00

73110000-6  Research services
79310000-0  Market research services