ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 13/02/2024

External Reference: 2024-284076

TED Reference:

Contract award notice

[NoticeContractAward]

[NoticeContractAwardSub]

[Directive201424]

[Section1]: [Ca]

I.1)

[NameAddressContact]

Tourism Ireland CLG
N/A
4th Floor - Bishop's Square, Redmond's Hill
Dublin
D02 TD99
IE
[Contactpoint]: Procurement Team
[AddressEmail]: hhughes@tourismireland.com
[Nutscode]:  IE -  IRELAND
[Internets]:
[UrlGeneral]: http://www.ireland.com
[UrlBuyerprofile]: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197

I.4)

[CaType]

[MaintypePublicbody]
I.5)

[Mainactivity]

[OtherActivity]:  Tourism - Destination Marketing

[Section2]: [Object]

II.1)

[QuantityScopeContract]

II.1.1)

[TitleContract]

Provision of Social Media Services
[Fileref]:  SMS/2023
II.1.2)

[CpvMain]

79342000  - 
II.1.3)

[TypeContract]

[Services]
II.1.4)

[DescrShort]

Tourism Ireland launched an EU-wide competitive process to enter into a contract with a Supplier(s) for Social Media Services. The requirements were split into two [2] lots:
Lot 1 - Social Media Management; and
Lot 2 - Community Management & Influencer Services
II.1.6)

[LotsInfo]

[DivisionLots]: [Yes]
II.1.7)

[ValueTotal]

[ValueExclVat]:  7350000.00  EUR
II.2)

[Description]

II.2.1)

[TitleContract]

Social Media Management Services
[LotNumber]:  1
II.2.2)

[CpvAdditional]

48445000  - 
48520000  - 
72212500  - 
79340000  - 
79341000  - 
79341400  - 
79413000  - 
II.2.3)

[PlacePerformance]

[Nutscode]:  IE -  IRELAND
[MainsiteplaceWorksDelivery]:  
Across Tourism Ireland's global network of market offices and across its primary social media platforms
II.2.4)

[DescrProcurement]

Tourism Ireland invited tenders from qualified suppliers for the provision of social media management.
The successful supplier will support Tourism Ireland with the implementation of its Social Media Strategy and the day-to-day execution of its global social media management and content creation activities across its primary social media platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok.
II.2.5)

[AwardCriteria]

[AwardCriteriaBelow]
[AwardCriterionQuality]  -  [AwardCriterionName]:  Social Media Management and Process  /  [Weighting]:  20%
[AwardCriterionQuality]  -  [AwardCriterionName]:  Resources and Management of Services  /  [Weighting]:  20%
[AwardCriterionQuality]  -  [AwardCriterionName]:  Response to Social Media Marketing Brief  /  [Weighting]:  10%
[AwardLowestCost]  -  [AwardCriterionName]:  Ultimate Cost [including Management Fees]  /  [Weighting]:  50%
II.2.11)

[OptionsInfo]

[Options]: [No]
II.2.13)

[EuProgrInfo]

[EuProgrRelated]: [No]
II.2.14)

[InfoAdditional]

Estimated Contract value per Lot was based on anticipated costs over the 7-year term.
II.2)

[Description]

II.2.1)

[TitleContract]

Community Management & Influencer Services
[LotNumber]:  2
II.2.2)

[CpvAdditional]

48445000  - 
72212500  - 
72212520  - 
79340000  - 
79341000  - 
79341400  - 
79342300  - 
79342320  - 
79413000  - 
II.2.3)

[PlacePerformance]

[Nutscode]:  IE -  IRELAND
[MainsiteplaceWorksDelivery]:  
Across Tourism Ireland's global network of market offices and across its primary social media platforms
II.2.4)

[DescrProcurement]

The successful supplier will support Tourism Ireland with the implementation of its Social Media Strategy by servicing, managing, and engaging its global community and customers using a range of channels. Currently, our key interaction points are via social media (Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok), Tourism Ireland’s Ireland.com Community Forum and inbound consumer emails.
II.2.5)

[AwardCriteria]

[AwardCriteriaBelow]
[AwardCriterionQuality]  -  [AwardCriterionName]:  Community Management & Customer Engagement Processes  /  [Weighting]:  20%
[AwardCriterionQuality]  -  [AwardCriterionName]:  Resources and Management of Services  /  [Weighting]:  20%
[AwardCriterionQuality]  -  [AwardCriterionName]:  Response to Community Management Project Brief  /  [Weighting]:  10%
[AwardLowestCost]  -  [AwardCriterionName]:  Ultimate Cost [including Management Fees]  /  [Weighting]:  50%
II.2.11)

[OptionsInfo]

[Options]: [No]
II.2.13)

[EuProgrInfo]

[EuProgrRelated]: [No]
II.2.14)

[InfoAdditional]

Estimated Contract value was based on anticipated costs over the 7-year term.

[Section4]: [Procedure]

IV.1)

[Description]

IV.1.1)

[TypeProcedure]

[ProctypeRestricted]
IV.1.8)

[GpaInfo]

[GpaCovered] : [Yes]
IV.2)

[InfoAdmin]

IV.2.1)

[PubPrevious]

[NumberOj]: 2023/S 070-212365

[Section5]: [AwardOfContract]

[ContractNumber]: 1

[TitleContract]: Social Media Management Services

[AwardConfirm]: [Yes]
V.2)

[AwardOfContract]

V.2.1)

[DateAward]

01/11/2023
V.2.2)

[AwardOffersInfo]

[OffersReceived]:  6
[OffersReceivedElectronic]:  6
[AwardedGroup] :  [No]
V.2.3)

[AwardedToName]

Thinkhouse
6371798C
Fumbally Square, Fumbally Lane, Dublin 2.
Dublin
Dublin
IE
[Nutscode]:  IE -  IRELAND
[Internet]: http://www.thinkhouse.ie

[AwardedSme] : [Yes]
V.2.4)

[ValueContractInfo] ([ExclVat])

[ValueEstimTotalContract]:  1370000.00  EUR
[ValueTotalFinal]:  2100000.00  EUR

[Section5]: [AwardOfContract]

[ContractNumber]: 2

[TitleContract]: Community Management & Influencer Services

[AwardConfirm]: [Yes]
V.2)

[AwardOfContract]

V.2.1)

[DateAward]

01/02/2024
V.2.2)

[AwardOffersInfo]

[OffersReceived]:  2
[NumberTendersSme]:  1
[OffersReceivedElectronic]:  2
[AwardedGroup] :  [No]
V.2.3)

[AwardedToName]

Metaverse Mod Squad UK Ltd
212310085
100 Patrick Street
Derry
BT48 7EL
UK
[Nutscode]:  UKN -  NORTHERN IRELAND
[Internet]: http://www.modsquad.com

[AwardedSme] : [No]
V.2.4)

[ValueContractInfo] ([ExclVat])

[ValueEstimTotalContract]:  3682000.00  EUR
[ValueTotalFinal]:  5250000.00  EUR

[Section6]: [InfoComplement]

VI.3)

[InfoAdditional]

CONTRACT AWARDED. COMPETITION CLOSED
VI.4)

[AppealsProcedure]

VI.4.1)

[AppealsBody]

The High Court of Ireland
Chief Registrar, The Four Courts
Dublin
D7
IE
[Internet]: https://www.court.ie

VI.4.3)

[AppealsLodging]

[AppealsDeadline]: 
Precise information on deadline(s) for review procedures: In accordance with Remedies Legislation and S.I. 130. Please consult your own legal advisors.