II.1)
Scope of the procurement
Destination Marketing Services - Austria
Reference number:
DMS/AUSTRIA/2023
75125000
-
Administrative services related to tourism affairs
Services
II.1.4)
Short description
Tourism Ireland entered into an EU wide competitive process to procure the services of a suitably qualified Destination Marketing provider. The contract relates to in-market representation of Tourism Ireland in Austria, including provision of consumer marketing services and travel industry engagement. An operational office in Austria is a requirement for these services.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
410000.00
EUR
II.2.2)
Additional CPV code(s)
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
AT -
ÖSTERREICH
Main site or place of performance:
Austria market
II.2.4)
Description of the procurement
Tourism Ireland entered into an EU wide competitive process to procure the services of a suitably qualified Destination Marketing provider. The contract relates to in-market representation of Tourism Ireland in Austria, including provision of consumer marketing services and travel industry engagement. An operational office in Austria is a requirement for these services.
Criteria below
Quality criterion
-
Name:
Account Team exclusivity[proportionate availability to work on Ireland account] and back up for Annual Leave and contingency planning
/
Weighting:
15%
Quality criterion
-
Name:
Account Team Knowledge and Expertise including demonstrated understanding of the Ireland Brand
/
Weighting:
10%
Quality criterion
-
Name:
Vision for achieving results in trade, media, and airline commitment to the island of Ireland
/
Weighting:
15%
Quality criterion
-
Name:
Added value
/
Weighting:
10%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no