II.1)
Scope of the procurement
Provision of an Influencer Marketing Tool and Associated Services
Reference number:
IMTS/2023
79413000
-
Marketing management consultancy services
Services
II.1.4)
Short description
Tourism Ireland sought to procure a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US, Canada, Australia, New Zealand, Germany, France, Italy, Spain, The Netherlands, Belgium, Sweden, Denmark, Norway, Finland and ideally also UAE. CONTRACT AWARDED / COMPETITION CLOSED
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
560000.00
EUR
II.2.2)
Additional CPV code(s)
48481000
-
Sales or marketing software package
72322000
-
Data management services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Across Tourism Ireland's global network of markets.
II.2.4)
Description of the procurement
Tourism Ireland sought to procure a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US, Canada, Australia, New Zealand, Germany, France, Italy, Spain, The Netherlands, Belgium, Sweden, Denmark, Norway, Finland and ideally also UAE. CONTRACT AWARDED / COMPETITION CLOSED
Criteria below
Quality criterion
-
Name:
Quality of Proposed Influencer Database Solution
/
Weighting:
20%
Quality criterion
-
Name:
Measurement & Reporting Functionality
/
Weighting:
15%
Quality criterion
-
Name:
Management of Service
/
Weighting:
15%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
CONTRACT AWARDED / COMPETITION CLOSED