Date of dispatch of this notice: 25/07/2023
External Reference: 2023-267511
TED Reference: 2023/S 144-457611
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
The Office of Government Procurement
IE3229842HH
3A Mayor Street Upper
Dublin
D01 PF72
IE
Contact person:
Customer Service Team
Telephone:
+353 761008220
E-mail:
support@ogp.gov.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.ogp.gov.ie/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/351
I.2)
Joint procurement
The contract is awarded by a central purchasing body
I.4)
Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
DPS for Creative Campaign Services for the Public Sector
Reference number:
PROJ000007524
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Office of Government Procurement is establishing a Dynamic Purchasing System for the provision of Creative Campaign Services to Public Sector Bodies. These Services include:
a) Strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple channels;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting.
The DPS is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
a) Strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple channels;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting.
The DPS is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
200000.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Dublin 1
II.2.4)
Description of the procurement
The Office of Government Procurement is establishing a Dynamic Purchasing System (DPS) for the provision of Creative Campaign Services to Public Sector Bodies in Ireland. In summary, the Services shall comprise:
a) Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting;
e) Associated activities as described in Appendix 1 of the attached RFATP document.
The Dynamic Purchasing System (DPS) is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
a) Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting;
e) Associated activities as described in Appendix 1 of the attached RFATP document.
The Dynamic Purchasing System (DPS) is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality and Balance of the Team Proposed.
/
Weighting:
2000
Quality criterion
-
Name:
Response to the Campaign Brief.
/
Weighting:
3000
Quality criterion
-
Name:
Service Management and Delivery (including Account Management).
/
Weighting:
1500
Quality criterion
-
Name:
Proposals on the incorporation of Social Considerations (diversity and/or social inclusion) into the delivery of the services.
/
Weighting:
500
Cost criterion
-
Name:
Price
/
Weighting:
3000
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
A dynamic purchasing system was set up
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2022/S 087-236632
Section V: Award of contract
Contract No: 1
Title: RFT for the Provision of Creative Campaign Services for the City of Dublin Education and Training Board (CDETB)
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
20/06/2023
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Bloom
N/A
Black Church, St. Mary's Place
Dublin
IE
Telephone:
+353 018600007
E-mail:
David@bloom.ie
Fax:
+353 018600008
NUTS code:
IE -
IRELAND
Internet address:
http://www.bloom.ie
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
200000.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court of Ireland
Dublin
IE
Telephone:
+353 18866000
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
Please consult your own legal advisors.