Date of dispatch of this notice: 11/07/2023
External Reference: 2023-276283
TED Reference: 2023/S 134-423451
Contract award notice
Information
Published
Contract award notice
[NoticeContractAward]
[NoticeContractAwardSub]
[Directive201424]
[Section1]: [Ca]
I.1)
[NameAddressContact]
Technological University Dublin (TU Dublin)
3574697EH
Park House Grangegorman
Dublin 7
191 North Circular R
IE
[Contactpoint]:
Eimear Brennan
[AddressPhone]:
+353 12208196
[AddressEmail]:
eimear.brennan@tudublin.ie
[Nutscode]:
IE -
IRELAND
[UrlBuyerprofile]:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/369
I.4)
[CaType]
[MaintypePublicbody]
I.5)
[Mainactivity]
[MainactivEducation]
[Section2]: [Object]
II.1)
[QuantityScopeContract]
II.1.1)
[TitleContract]
Single Supplier Framework for the provision of Creative Services for TU Dublin
[Fileref]:
NCTR2165
II.1.2)
[CpvMain]
79990000
-
II.1.3)
[TypeContract]
[Services]
II.1.4)
[DescrShort]
The successful tenderer will be required to advise and assist TU Dublin to develop and support the roll out of campaigns to promote TU Dublin, its brand, faculties, disciplines and programmes, at undergraduate, post graduate including Full-time, Part-time and flexible opportunities. The overall aim will be to develop multi-channel creative and digital campaigns.
II.1.6)
[LotsInfo]
[DivisionLots]:
[No]
II.1.7)
[ValueTotal]
[ValueExclVat]:
800000.00
EUR
II.2)
[Description]
II.2.2)
[CpvAdditional]
79300000
-
79340000
-
79400000
-
79410000
-
79900000
-
79930000
-
79960000
-
80000000
-
II.2.3)
[PlacePerformance]
[Nutscode]:
IE -
IRELAND
II.2.4)
[DescrProcurement]
The successful tenderer will be required to advise and assist TU Dublin to develop and support the roll out of campaigns to promote TU Dublin, its brand, faculties, disciplines and programmes, at undergraduate, post graduate including Full-time, Part-time and flexible opportunities. The overall aim will be to develop multi-channel creative and digital campaigns. Requests will include:
a. Provide integrated marketing communications solutions to achieve campaign objectives
b. Provide evidence based and creative recommendations to support TU Dublin objectives
c. Design, develop, copy write and produce content, concepts and materials across all channels
d. Pre test concepts and proposed marketing communications solutions where required
e. Review concepts and campaigns from national and international sources
f. The production of discipline-specific content for the TU Dublin CAO Hub
g. Promote awareness of the NFQ ladder i.e progression opportunities from level 6 to 8
h. Plan with relevant campaign stakeholders to ensure the TU Dublin strategy and objectives are consistently integrated through all creative products/outputs/templates
i. Provide oversight of campaigns as they progress and suggest necessary modifications to ensure delivery of maximum efficiency
j. Provide detailed evaluation reports of the effectiveness of the creative services and agency input to any campaign following its completion to include learning and recommendations for any future activity
k. Liaise with TU Dublin’s internal services, external stakeholders or 3rd party service providers and any nominated suppliers to ensure all campaign and solutions are fully integrated, offer effective resource allocation and value for money
l. Provide expertise in trends, new technologies, new platforms and key demographics
m. Produce high quality creative advertising and marketing communications campaigns for use in all appropriate media, including video
n. Identifying and isolating tactical moments that
a. Provide integrated marketing communications solutions to achieve campaign objectives
b. Provide evidence based and creative recommendations to support TU Dublin objectives
c. Design, develop, copy write and produce content, concepts and materials across all channels
d. Pre test concepts and proposed marketing communications solutions where required
e. Review concepts and campaigns from national and international sources
f. The production of discipline-specific content for the TU Dublin CAO Hub
g. Promote awareness of the NFQ ladder i.e progression opportunities from level 6 to 8
h. Plan with relevant campaign stakeholders to ensure the TU Dublin strategy and objectives are consistently integrated through all creative products/outputs/templates
i. Provide oversight of campaigns as they progress and suggest necessary modifications to ensure delivery of maximum efficiency
j. Provide detailed evaluation reports of the effectiveness of the creative services and agency input to any campaign following its completion to include learning and recommendations for any future activity
k. Liaise with TU Dublin’s internal services, external stakeholders or 3rd party service providers and any nominated suppliers to ensure all campaign and solutions are fully integrated, offer effective resource allocation and value for money
l. Provide expertise in trends, new technologies, new platforms and key demographics
m. Produce high quality creative advertising and marketing communications campaigns for use in all appropriate media, including video
n. Identifying and isolating tactical moments that
II.2.5)
[AwardCriteria]
[AwardCriteriaBelow]
[AwardCriterionQuality]
-
[AwardCriterionName]:
Creative Proposal
/
[Weighting]:
20%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality & Mangement Systems
/
[Weighting]:
5%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Brand Development
/
[Weighting]:
10%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Tracking and Reviews of Creative Campaign
/
[Weighting]:
5%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Account Management REquiremetns
/
[Weighting]:
10%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Proposed Team
/
[Weighting]:
10%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Lead time and Delivery Requiremetns
/
[Weighting]:
10%
[Price]
-
[Weighting]:
25%
II.2.11)
[OptionsInfo]
[Options]:
[No]
II.2.13)
[EuProgrInfo]
[EuProgrRelated]:
[No]
II.2.14)
[InfoAdditional]
This competition, under the Restricted Procedure, relates to the following requirement Single Supplier Framework for the provision of Creative Services for TU Dublin
[Section4]: [Procedure]
IV.1)
[Description]
IV.1.1)
[TypeProcedure]
[ProctypeRestricted]
IV.1.3)
[FrameworkContractDpsInfo]
[NoticeInvolvesFramework]
IV.1.8)
[GpaInfo]
[GpaCovered]
: [No]
IV.2)
[InfoAdmin]
IV.2.1)
[PubPrevious]
[NumberOj]: 2022/S 067-177407
[Section5]: [AwardOfContract]
[ContractNumber]: 1
[TitleContract]: Single Supplier Framework for the provision of Creative Services for TU Dublin
V.2)
[AwardOfContract]
V.2.1)
[DateAward]
11/07/2023
V.2.2)
[AwardOffersInfo]
[OffersReceived]:
5
[OffersReceivedElectronic]:
5
[AwardedGroup]
:
[No]V.2.3)
[AwardedToName]
BBDO Dublin
145570
17 Gilford Road
Dublin 4
Sandymount
IE
[AddressPhone]:
+353 12060600
[AddressEmail]:
susanmcentegart@bbdo.ie
[Nutscode]:
IE -
IRELAND
[Internet]:
http://www.bbdo.ie
[AwardedSme] : [Yes]
V.2.4)
[ValueContractInfo] ([ExclVat])
[ValueTotalFinal]:
800000.00
EUR
[Section6]: [InfoComplement]
VI.4)
[AppealsProcedure]
VI.4.1)
[AppealsBody]
The High Court
Inns Quay
Dublin 7
IE