[MainsiteplaceWorksDelivery]:
Across Tourism Ireland's global network of markets.
Tourism Ireland procured a contract with a suitably qualified Research Services Provider for Research Services for Segmentation Refresh.
This project will engage a provider of research services to work with Tourism Ireland to deliver a new overseas customer segmentation to identify best prospects for tourism to the island of Ireland, specifically to achieve strong return on marketing investment and long-term sustainable inbound tourism to the whole of the island of Ireland.
Tourism Ireland reserves the right to commission the successful candidate to carry out follow-on research associated with these specific requirements, if needed.
COMPETITION CLOSED
[AwardCriteriaBelow]
[AwardCriterionQuality]
-
[AwardCriterionName]:
Approach to the Project
/
[Weighting]:
35%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Research Methodology/Methodologies
/
[Weighting]:
10%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Project Management
/
[Weighting]:
5%
[AwardLowestCost]
-
[AwardCriterionName]:
Ultimate Cost
/
[Weighting]:
50%