Date of dispatch of this notice: 06/11/2023
External Reference: 2023-254202
TED Reference: 2023/S 217-680827
Contract award notice
Information
Published
Contract award notice
[NoticeContractAward]
[NoticeContractAwardSub]
[Directive201424]
[Section1]: [Ca]
I.1)
[NameAddressContact]
Raidió Teilifís Éireann ( RTÉ )
8T50578M
Donnybrook
Dublin
Co. Dublin
IE
[Contactpoint]:
Mark Carron
[AddressPhone]:
+353 12083373
[AddressEmail]:
mark.carron@rte.ie
[Nutscode]:
IE -
IRELAND
[UrlGeneral]:
http://www.rte.ie
[UrlBuyerprofile]:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/396
I.4)
[CaType]
[MaintypePublicbody]
I.5)
[Mainactivity]
[MainactivCulture]
[Section2]: [Object]
II.1)
[QuantityScopeContract]
II.1.1)
[TitleContract]
RTÉ Strategic Media Planning and Advertising Services
[Fileref]:
22P021
II.1.2)
[CpvMain]
79342000
-
II.1.3)
[TypeContract]
[Services]
II.1.4)
[DescrShort]
RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences.
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
II.1.6)
[LotsInfo]
[DivisionLots]:
[Yes]
II.1.7)
[ValueTotal]
[ValueExclVat]:
16094.00
EUR
II.2)
[Description]
II.2.1)
[TitleContract]
Strategic Media Planning and Buying
[LotNumber]:
1
II.2.2)
[CpvAdditional]
79340000
-
79413000
-
II.2.3)
[PlacePerformance]
[Nutscode]:
IE -
IRELAND
[MainsiteplaceWorksDelivery]:
Donnybrook
II.2.4)
[DescrProcurement]
Lot 1: Strategic Media Planning and Buying
RTÉ requires strategic media planning services across the entire RTÉ portfolio to support the Marketing Teams. The Lot 1 framework includes: media research and insights, strategic planning and buying across all channels, such as TV, Radio, Digital, Outdoor, DOOH & Paid Social to support the RTÉ Marketing Team to deliver masterbrand, service, content, event and TV Licence campaigns.
RTÉ requires strategic media planning services across the entire RTÉ portfolio to support the Marketing Teams. The Lot 1 framework includes: media research and insights, strategic planning and buying across all channels, such as TV, Radio, Digital, Outdoor, DOOH & Paid Social to support the RTÉ Marketing Team to deliver masterbrand, service, content, event and TV Licence campaigns.
II.2.5)
[AwardCriteria]
[AwardCriteriaBelow]
[AwardCriterionQuality]
-
[AwardCriterionName]:
Qualitative Evaluation of the Sample Project Brief
/
[Weighting]:
26
[AwardCriterionQuality]
-
[AwardCriterionName]:
Account Management, Service Levels and Team Structure
/
[Weighting]:
20
[AwardCriterionQuality]
-
[AwardCriterionName]:
Strategic Planning and Analysis capability
/
[Weighting]:
15
[AwardCriterionQuality]
-
[AwardCriterionName]:
Value Added Dimensions and Innovation:
/
[Weighting]:
7
[AwardCriterionQuality]
-
[AwardCriterionName]:
Sustainability
/
[Weighting]:
2
[Price]
-
[Weighting]:
30
II.2.11)
[OptionsInfo]
[Options]:
[No]
II.2.13)
[EuProgrInfo]
[EuProgrRelated]:
[No]
II.2)
[Description]
II.2.1)
[TitleContract]
Digital Performance Optimisation
[LotNumber]:
2
II.2.2)
[CpvAdditional]
79340000
-
79413000
-
II.2.3)
[PlacePerformance]
[Nutscode]:
IE -
IRELAND
[MainsiteplaceWorksDelivery]:
Donnybrook
II.2.4)
[DescrProcurement]
Lot 2: Digital Performance Optimisation
RTÉ requires specialist digital media planning services for “always-on” optimisation of its digital platforms and products portfolio (RTÉ Player, RTÉ.ie, RTÉ News App, RTÉ Radio Player, other) to engage and retain audiences. This lot will include Digital Strategy, incorporating activities such as app download and re-engagement campaigns, as well as paid placement (PPC), and other digital activations.
RTÉ requires specialist digital media planning services for “always-on” optimisation of its digital platforms and products portfolio (RTÉ Player, RTÉ.ie, RTÉ News App, RTÉ Radio Player, other) to engage and retain audiences. This lot will include Digital Strategy, incorporating activities such as app download and re-engagement campaigns, as well as paid placement (PPC), and other digital activations.
II.2.5)
[AwardCriteria]
[AwardCriteriaBelow]
[AwardCriterionQuality]
-
[AwardCriterionName]:
Qualitative Evaluation of the Sample Project Brief
/
[Weighting]:
26
[AwardCriterionQuality]
-
[AwardCriterionName]:
Account Management, Service Levels and Team Structure
/
[Weighting]:
20
[AwardCriterionQuality]
-
[AwardCriterionName]:
Strategic Planning and Analysis capability
/
[Weighting]:
15
[AwardCriterionQuality]
-
[AwardCriterionName]:
Value Added Dimensions and Innovation:
/
[Weighting]:
7
[AwardCriterionQuality]
-
[AwardCriterionName]:
Sustainability
/
[Weighting]:
2
[Price]
-
[Weighting]:
30
II.2.11)
[OptionsInfo]
[Options]:
[No]
II.2.13)
[EuProgrInfo]
[EuProgrRelated]:
[No]
[Section4]: [Procedure]
IV.1)
[Description]
IV.1.1)
[TypeProcedure]
[ProctypeOpen]
IV.1.8)
[GpaInfo]
[GpaCovered]
: [Yes]
IV.2)
[InfoAdmin]
IV.2.1)
[PubPrevious]
[NumberOj]: 2022/S 187-529690
[Section5]: [AwardOfContract]
[ContractNumber]: 1
[LotNumber]: 1
[TitleContract]: Strategic Media Planning and Buying
V.2)
[AwardOfContract]
V.2.1)
[DateAward]
03/11/2023
V.2.2)
[AwardOffersInfo]
[OffersReceived]:
3
[OffersReceivedElectronic]:
3
[AwardedGroup]
:
[No]V.2.3)
[AwardedToName]
Dentsu Ireland Ltd
IE4749306M
Two Haddington Buildings, Haddington Road
Dublin 4
Dublin
IE
[AddressPhone]:
+353 012712166
[AddressEmail]:
joe.webb@dentsu.com
[AddressFax]:
+353 012712112
[Nutscode]:
IE -
IRELAND
[Internet]:
http://www.carat.com
[AwardedSme] : [Yes]
V.2.4)
[ValueContractInfo] ([ExclVat])
[LowestOffer]:
16094.00
EUR
/
[HighestOffer]:
16094.00
EUR
[TakenConsideration]
[Section5]: [AwardOfContract]
[ContractNumber]: 4
[LotNumber]: 2
[TitleContract]: Digital Performance Optimisation
V.2)
[AwardOfContract]
V.2.1)
[DateAward]
03/11/2023
V.2.2)
[AwardOffersInfo]
[OffersReceived]:
3
[OffersReceivedElectronic]:
3
[AwardedGroup]
:
[No]V.2.3)
[AwardedToName]
Dentsu Ireland Ltd
IE4749306M
Two Haddington Buildings, Haddington Road
Dublin 4
Dublin
IE
[AddressPhone]:
+353 012712166
[AddressEmail]:
joe.webb@dentsu.com
[AddressFax]:
+353 012712112
[Nutscode]:
IE -
IRELAND
[Internet]:
http://www.carat.com
[AwardedSme] : [Yes]
V.2.4)
[ValueContractInfo] ([ExclVat])
[LowestOffer]:
13213.00
EUR
/
[HighestOffer]:
20625.00
EUR
[TakenConsideration]
[Section6]: [InfoComplement]
VI.4)
[AppealsProcedure]
VI.4.1)
[AppealsBody]
The Courts Service
15-24 Phoenix Street, Smithfield, Dublin
Dublin
IE