II.1)
Scope of the procurement
SINGLE PARTY FRAMEWORK FOR THE PROVISION OF MARKETING COMMINICATIONS SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
Reference number:
Marketing Communications
79342000
-
Marketing services
Services
II.1.4)
Short description
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division, as well as a holding interest in Cork Racecourse.
The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
II.1.5)
Estimated total value
Value excluding VAT: 1150000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Ireland
II.2.4)
Description of the procurement
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division consisting of Leopardstown Racecourse, Fairyhouse Racecourse, Navan Racecourse, Tipperary Racecourse and Leopardstown Golf Centre, as well as a holding interest in Cork Racecourse. HRI Headquarters are located in Ballymany, Newbridge, Co Kildare.
Cork Racecourse Mallow and Curragh Racecourse Limited while not subsidiaries of Horse Racing Ireland, are closely affiliated with HRI. The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 1150000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
48
This contract is subject to renewal:
yes
Description of renewals:
This framework agreement will have a maximum potential duration of four (4) years. In the first instance, it is anticipated that a contract of two (2) years’ duration with an option to extend on an annual basis up to a maximum of four (4) years will be entered into with the successful tenderer emerging from this competitive process.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no