Date of dispatch of this notice: 09/06/2022
External Reference: 2022-295120
TED Reference: 2022/S 113-319204
Contract award notice
Information
Published
Contract award notice
[NoticeContractAward]
[NoticeContractAwardSub]
[Directive201424]
[Section1]: [Ca]
I.1)
[NameAddressContact]
National University of Ireland, Galway (NUI Galway)
N/A
University Road
Galway
IE
[AddressEmail]:
procurement@nuiglaway.ie
[Nutscode]:
IE042 -
West
[UrlGeneral]:
http://www.nuigalway.ie
[UrlBuyerprofile]:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/414
I.4)
[CaType]
[MaintypePublicbody]
I.5)
[Mainactivity]
[MainactivEducation]
[Section2]: [Object]
II.1)
[QuantityScopeContract]
II.1.1)
[TitleContract]
Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway
[Fileref]:
NUIG/CON1207/2020
II.1.2)
[CpvMain]
79340000
-
II.1.3)
[TypeContract]
[Services]
II.1.4)
[DescrShort]
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement was to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
II.1.6)
[LotsInfo]
[DivisionLots]:
[No]
II.1.7)
[ValueTotal]
[ValueExclVat]:
2500000.00
EUR
II.2)
[Description]
II.2.2)
[CpvAdditional]
79341000
-
79341100
-
79341200
-
79341400
-
79342000
-
79413000
-
92111210
-
92111220
-
II.2.3)
[PlacePerformance]
[Nutscode]:
IE042 -
West
[MainsiteplaceWorksDelivery]:
Galway
II.2.4)
[DescrProcurement]
The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will:
• Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities,
• Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators.
• Implement content media and media buying plans successfully and,
• Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements).
• Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities,
• Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators.
• Implement content media and media buying plans successfully and,
• Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements).
II.2.5)
[AwardCriteria]
[AwardCriteriaBelow]
[AwardCriterionQuality]
-
[AwardCriterionName]:
Methodology for delivering the service
/
[Weighting]:
35%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality and Balance of Proposed resources
/
[Weighting]:
20%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Proposals relating to Added Value Services
/
[Weighting]:
5%
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality of Proposals relating to Tender Exercises No. 1 and No. 2
/
[Weighting]:
10%
[Price]
-
[Weighting]:
30%
II.2.11)
[OptionsInfo]
[Options]:
[No]
II.2.13)
[EuProgrInfo]
[EuProgrRelated]:
[No]
[Section4]: [Procedure]
IV.1)
[Description]
IV.1.1)
[TypeProcedure]
[ProctypeOpen]
IV.1.3)
[FrameworkContractDpsInfo]
[NoticeInvolvesFramework]
IV.1.8)
[GpaInfo]
[GpaCovered]
: [Yes]
IV.2)
[InfoAdmin]
IV.2.1)
[PubPrevious]
[NumberOj]: 2021/S 164-431308
[Section5]: [AwardOfContract]
[ContractNumber]: 1
[TitleContract]: Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway
V.2)
[AwardOfContract]
V.2.1)
[DateAward]
11/05/2022
V.2.2)
[AwardOffersInfo]
[OffersReceived]:
1
[NumberTendersSme]:
1
[NumberTendersMs]:
0
[NumberTendersNonms]:
1
[OffersReceivedElectronic]:
1
[AwardedGroup]
:
[No]V.2.3)
[AwardedToName]
Mammoth
GB7957372 70
Sinclair House, Royal Ave,
Belfast
BT1 1EX
UK
[AddressEmail]:
heidi@mammoth.tv
[Nutscode]:
UKN0 -
Northern Ireland
[AwardedSme] : [Yes]
V.2.4)
[ValueContractInfo] ([ExclVat])
[ValueEstimTotalContract]:
2500000.00
EUR
[ValueTotalFinal]:
2500000.00
EUR
[Section6]: [InfoComplement]
VI.3)
[InfoAdditional]
eTenders RFT ID: 196288
The Contracting Authority anticipates that the value of the Framework Agreement will be within the range of €500,000 to €2,500,000 (excluding VAT).
The Contracting Authority anticipates that the value of the Framework Agreement will be within the range of €500,000 to €2,500,000 (excluding VAT).
VI.4)
[AppealsProcedure]
VI.4.1)
[AppealsBody]
VI.4.3)
[AppealsLodging]
[AppealsDeadline]:
As set out in section 7 of the European Communities (Public Authorities’ Contracts) (Review Procedures) Regulations SI 130/2010, as amended.