The Survey of Overseas Travellers is a vital tool in the measurement of trends in seasonality and regional dispersal of overseas tourism, the two pillars of sustainable tourism in Ireland.
The data from the survey provides a comprehensive database of tourism statistics and is used in the formulation of effective strategies for tourism promotion and development as well as providing most of the statistical input for Fáilte Ireland’s various advisory and research publications.
Failte Ireland seeks a research partner to understand the key characteristics and behaviour of overseas tourists while in Ireland.
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35