II.1)
Scope of the procurement
Digital Agency for B2C
Reference number:
DI/2021/01
79413000
-
Marketing management consultancy services
Services
II.1.4)
Short description
Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with streamlined front and back end systems. Fáilte Ireland now wants to appoint a single agency that is responsible for an optimised holistic digital journey, informed by detailed data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to ensure that Fáilte Ireland delivers a brilliant experience for visitors to our owned channels arriving through paid, owned and earned sources.
The services the Digital Agency should provide will be principally:
Digital Thought Leadership and Consultancy
Omni-channel Content Planning, Development, Curation and Implementation
Social Media Community Management
Analytics, Measurement and Evaluation, Reporting
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79342000
-
Marketing services
II.2.4)
Description of the procurement
Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with streamlined front and back end systems. Fáilte Ireland now wants to appoint a single agency that is responsible for an optimised holistic digital journey, informed by detailed data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to ensure that Fáilte Ireland delivers a brilliant experience for visitors to our owned channels arriving through paid, owned and earned sources.
The services the Digital Agency should provide will be principally:
Digital Thought Leadership and Consultancy
Omni-channel Content Planning, Development, Curation and Implementation
Social Media Community Management
Analytics, Measurement and Evaluation, Reporting
Criteria below
Quality criterion
-
Name:
Did not achieve an outcome to reach Stage 2
/
Weighting:
0
Price
-
Weighting:
N/A see above
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no