ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 18/12/2020

External Reference: 2020-270311

TED Reference: 2020/S 250-625506

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Fáilte Ireland-National Tourism Development Authority
N/A
88-95 Amiens Street
Dublin
1
IE
Contact person: Procurement Unit
Telephone: +353 18847888
E-mail: procurement@failteireland.ie
Internet address(es):
Main address: www.failteireland.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Strategic Media Agency Services
Reference number:  MC/2020/04
II.1.2)

Main CPV code

92200000  -  Radio and television services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The Contracting Authority intends to procure Strategic Media Planning, Implementation and Media Buying Services
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic Media Planning- IOI
Media Buying – IOI
Partnership Development & Activations
Reporting, Evaluation and Analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Lowest offer:  40000000.00  EUR / Highest offer:  50000000.00  EUR   taken into consideration  (excluding VAT)
II.2)

Description

II.2.2)

Additional CPV code(s)

92200000  -  Radio and television services
II.2.4)

Description of the procurement

The Contracting Authority intends to procure Strategic Media Planning, Implementation and Media Buying Services
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic Media Planning- IOI
Media Buying – IOI
Partnership Development & Activations
Reporting, Evaluation and Analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan
It is envisaged the above services will be required for the following activities:
Brand Campaigns for Fáilte Ireland
Tactical Campaigns for Fáilte Ireland
Support for Fáilte Ireland’s sponsorships
Support in the evaluation of the effectiveness of campaign activity
While the day to day management of Fáilte Ireland’s campaigns will be managed by the appointed Agency, the contract will be with the Media Buying Group to ensure that Fáilte Ireland receives the maximum benefits from the Group’s resources.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Strategy & Planning  /  Weighting:  35
Quality criterion  -  Name:  Agency & Team: Competency, Capability & Expertise  /  Weighting:  20
Quality criterion  -  Name:  Contract Management  /  Weighting:  5
Cost criterion  -  Name:  Media Costs net of Rebate  /  Weighting:  32
Cost criterion  -  Name:  Agency Fees  /  Weighting:  8
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2020/S 103-248520

Section V: Award of contract

Contract No: 1

Title: Strategic Media Agency Services

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

18/12/2020
V.2.2)

Information about tenders

Number of tenders received:  4
Number of tenders received by electronic means:  4
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Mindshare Media Ireland Ltd
IE6327201K
3 Christchurch Square, Christchurch, Dublin 8, D08 VOVE
Dublin
Dublin
IE
Telephone: +353 14150300
E-mail: ken.nolan@mindshareworld.com
Fax: +353 14150333
Internet address: http://www.mindshare.ie

The contractor is an SME : no
V.2.4)

Information on value of the contract/lot (excluding VAT)

Lowest offer:  40000000.00  EUR / Highest offer:  50000000.00  EUR   taken into consideration

Section VI: Complementary information

VI.3)

Additional information

1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and
changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed
(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of this contract will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process or if having concluded contract the contracting authority considers that the
successful tenderer has not met or cannot meet its obligations, the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed tenders in order to avoid the risk of elimination from the competition at the evaluation stage.
VI.4)

Procedures for review

VI.4.1)

Review body

High Court
Chief Registrar, The Four Courts
Dublin
7
IE
Telephone: +353 18886000
Internet address: www.courts.ie

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures: 
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The statutory instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that
contract