II.1)
[QuantityScopeContract]
Research Framework Agreements
[Fileref]:
CP./2019/01/02/03
[Services]
Fáilte Ireland is seeking to establish three Framework Agreements for the provision of Research Services. The successful tenderer will comprise a multi-disciplinary team which can comprehensively provide all the inputs and expertise necessary to deliver the requirements to the highest quality. Please note that this Qualification Questionnaire is for all 3 lots.
The tender is being issued for a Framework for the Consumer Planning and Insights (CP&I) department in Failte Ireland.
The three lots that will operate under this Framework are:
• Lot 1: Primary Strategic Insights and Supplier
o one supplier who will be appointed to Failte Ireland to partner on research and insight development and on strategically significant projects.
• Lot 2: Consumer and Business Insights and Research Suppliers
o suppliers who will be appointed for fixed term / once off research projects.
• Lot 3: Specialist Consumer Insights and Research Suppliers
II.1.5)
[ValueMagnitudeEstimatedTotal]
[ValueExclVat]: 10000000.00
EUR
[DivisionLots]:
[Yes]
[LotsSubmittedFor]
[LotsAll]
Single Party Framework for a Primary Strategic Insights and Research Partner
[LotNumber]:
1
73110000
-
73200000
-
79310000
-
79311400
-
II.2.3)
[PlacePerformance]
[MainsiteplaceWorksDelivery]:
Ireland
II.2.4)
[DescrProcurement]
Lot 1: Primary Strategic Insights and Research Supplier
The type of projects that a supplier in Lot 1 will could be asked to work on include, but are not limited to, the following:
• Market segmentation
• White space and commercial opportunity quantification
• Advertising testing and diagnostics with a comprehensive global norms database
• Innovation research from Stage 0 (ideation) through to Stage 5 (commercialisation); this will include research on any one stage at a time or multiple stages
• New market understanding and potential
• Brand and Behaviour Tracking
• Advertising tracking
• Other tracking as required
• Partner on innovative research tools
• Development of bespoke Failte Ireland methodologies
• A variety of ad hoc projects
The supplier is expected to have:
• A full suite of both qualitative and quantitative tools and skills
• An expertise in cognitive psychology and neuro systems research which is applied to their research
• Bespoke research tools that are globally recognised as best practice
• Expertise in AI
• Ongoing innovation in research methodologies and core tools
• A strong track record of research in Tourism and Hospitality in not just the island of Ireland but also in global markets with a specific focus on GB, the USA, and Europe. Experience in working in China is also desirable
• Access to a global online panel which has the ability to deliver on Failte Ireland’s sample requirements, from 16years+ and across key demographics
• A field work team capable of working in situ doing f2f interviews when necessary
[AwardCriteriaDescriptive]
II.2.6)
[ValueMagnitudeEstimated]
[ValueExclVat]: 10000000.00
EUR
II.2.7)
[DurationContractFrameworkDps]
[DurationMonths]:
48
[RenewalsSubject]:
[No]
[EnvisagedMin]:
3
/
[MaxNumber]:
5
[CriteriaChoosingLimited]:
As stated in the Qualification Questionnaire available for downloading from www.etenders.gov.ie.
[VariantsAccepted]:
[No]
[Options]:
[No]
[EuProgrRelated]:
[No]
Multi-Party Framework for Consumer and Business Insights and Research Suppliers
[LotNumber]:
2
73110000
-
73200000
-
79310000
-
79311400
-
II.2.3)
[PlacePerformance]
[MainsiteplaceWorksDelivery]:
Ireland
II.2.4)
[DescrProcurement]
Lot 2: Consumer and Business Insights and Research Suppliers
The type of projects that suppliers in Lot 2 will be working on include, but are not limited to, the following:
• Qualitative and quantitative research on various projects such as concept testing, advertising assessment, profiling and other developmental and assessment needs
• Stand alone research projects including consumer needs, festival evaluation and tracking, new attraction development and attraction evaluations
• New market understanding and potential
The supplier is expected to have:
• A comprehensive set of both qualitative and quantitative tools and skills
• Access to global online panels which have the ability to deliver on Failte Ireland’s sample requirements, from 16years+ and across key demographics
• A field work team capable of working in situ doing f2f interviews when necessary
The tender is being issued for a Framework for the Consumer Planning and Insights (CP&I) department in Failte Ireland.
The three lots that will operate under this Framework are:
• Lot 1: Primary Strategic Insights and Supplier
o one supplier who will be appointed to Failte Ireland to partner on research and insight development and on strategically significant projects.
• Lot 2: Consumer and Business Insights and Research Suppliers
o suppliers who will be appointed for fixed term / once off research projects.
• Lot 3: Specialist Consumer Insights and Research Suppliers
o Suppliers who have specialised in a particular area or tool of consumer insights and research
[AwardCriteriaDescriptive]
II.2.6)
[ValueMagnitudeEstimated]
[ValueExclVat]: 10000000.00
EUR
II.2.7)
[DurationContractFrameworkDps]
[DurationMonths]:
48
[RenewalsSubject]:
[No]
[EnvisagedMin]:
3
/
[MaxNumber]:
5
[CriteriaChoosingLimited]:
As stated in the Qualification Questionnaire available for downloading from www.etenders.gov.ie.
[VariantsAccepted]:
[No]
[Options]:
[No]
[EuProgrRelated]:
[No]
Multi-Party Framework for Specialist Consumer Insights Suppliers
[LotNumber]:
3
73110000
-
73200000
-
79310000
-
79311400
-
II.2.3)
[PlacePerformance]
[MainsiteplaceWorksDelivery]:
Ireland
II.2.4)
[DescrProcurement]
Failte Ireland is looking for expert skills to partner with them on particular projects and would like to have a set of suppliers whose businesses focus on, or include, specialised services in one of the following:
• Advertising development
• Consumer immersions and ethnography
• Culture codes
• Semiotics
• Behavioural economics, cognitive psychology and neuro marketing
• Future Sights and Trends
• Data mining
• Consumer panels
• Technological developments such as the use of voice, chat bots etc.
[AwardCriteriaDescriptive]
II.2.6)
[ValueMagnitudeEstimated]
[ValueExclVat]: 10000000.00
EUR
II.2.7)
[DurationContractFrameworkDps]
[DurationMonths]:
48
[RenewalsSubject]:
[No]
[EnvisagedMin]:
3
/
[MaxNumber]:
5
[CriteriaChoosingLimited]:
As stated in the Qualification Questionnaire available for downloading from www.etenders.gov.ie.
[VariantsAccepted]:
[No]
[Options]:
[No]
[EuProgrRelated]:
[No]