Date of dispatch of this notice: 14/10/2019
External Reference: 2019-233992
TED Reference: 2019/S 201-489062
Contract award notice
Information
Published
Contract award notice
[NoticeContractAward]
[NoticeContractAwardSub]
[Directive201424]
[Section1]: [Ca]
I.1)
[NameAddressContact]
National Transport Authority
N/A
Dun Scéine, Iveagh Court, Harcourt Lane
Dublin 2
D02WT20
IE
[Contactpoint]:
Daniel Coen
[AddressPhone]:
+353 18798300
[AddressEmail]:
procurement@nationaltransport.ie
[Internets]:
[UrlGeneral]:
https://www.nationaltransport.ie/
[UrlBuyerprofile]:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149
I.4)
[CaType]
[MaintypeNatagency]
I.5)
[Mainactivity]
[OtherActivity]:
Transport
[Section2]: [Object]
II.1)
[QuantityScopeContract]
II.1.1)
[TitleContract]
Provision of Creative Advertising Services
II.1.2)
[CpvMain]
79340000
-
II.1.3)
[TypeContract]
[Services]
II.1.4)
[DescrShort]
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
II.1.6)
[LotsInfo]
[DivisionLots]:
[No]
II.1.7)
[ValueTotal]
[ValueExclVat]:
1048955.00
EUR
II.2)
[Description]
II.2.2)
[CpvAdditional]
22462000
-
79341000
-
79341100
-
79341200
-
79341400
-
79341500
-
79342000
-
79961100
-
92111200
-
92111210
-
II.2.4)
[DescrProcurement]
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. NTA regularly runs significant integrated marketing communications campaigns to increase usage of the services as outlined in the Information Memorandum, and to increase understanding of the programme outlined in the Information Memorandum, as well as other initiatives that arise from time to time.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
A more detailed spec will be available at Invitation to Tender Stage. The Authority reserves the right to award the contract to one tenderer as part of stage 2 of this Tender competition.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
A more detailed spec will be available at Invitation to Tender Stage. The Authority reserves the right to award the contract to one tenderer as part of stage 2 of this Tender competition.
II.2.5)
[AwardCriteria]
[AwardCriteriaBelow]
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality of approach with regard to Specifications
/
[Weighting]:
35
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality of approach to Sample Creative Brief 1
/
[Weighting]:
20
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality of approach to Sample Creative Brief 2
/
[Weighting]:
15
[Price]
-
[Weighting]:
30
II.2.11)
[OptionsInfo]
[Options]:
[No]
II.2.13)
[EuProgrInfo]
[EuProgrRelated]:
[No]
[Section4]: [Procedure]
IV.1)
[Description]
IV.1.1)
[TypeProcedure]
[ProctypeRestricted]
IV.1.8)
[GpaInfo]
[GpaCovered]
: [Yes]
IV.2)
[InfoAdmin]
IV.2.1)
[PubPrevious]
[NumberOj]: 2018/S 245-561333
IV.2.9)
[InfoTerminationPin]
[PinAsCallNoContracts]
[Section5]: [AwardOfContract]
[ContractNumber]: 1
[TitleContract]: Provision of Creative Advertising Services
V.2)
[AwardOfContract]
V.2.1)
[DateAward]
25/09/2019
V.2.2)
[AwardOffersInfo]
[OffersReceived]:
4
[NumberTendersSme]:
4
[NumberTendersMs]:
0
[NumberTendersNonms]:
0
[OffersReceivedElectronic]:
4
[AwardedGroup]
:
[No]V.2.3)
[AwardedToName]
Cawley Nea\TBWA t/a TBWA\ Dublin
184272
Kodak House, 41A Blackberry Lane, Rathmines
Dublin
D6
IE
[AddressPhone]:
+353 14966920
[AddressEmail]:
hello.dublin@tbwa.com
[Internet]:
https://tbwa-dublin.com
[AwardedSme] : [Yes]
V.2.4)
[ValueContractInfo] ([ExclVat])
[ValueTotalFinal]:
1048955.00
EUR
[Section6]: [InfoComplement]
VI.3)
[InfoAdditional]
The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them.
Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.
Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.
VI.4)
[AppealsProcedure]
VI.4.1)
[AppealsBody]
High Court of Ireland
Four Courts, Ground Floor (East Wing), Inns Quay
Dublin
D7
IE
[AddressPhone]:
+353 18886000
[AddressEmail]:
highcourtcentraloffice@courts.ie
[AddressFax]:
+353 18886125
[Internet]:
http://www.courts.ie
VI.4.3)
[AppealsLodging]
[AppealsDeadline]:
As set out in S.I. No. 130/2010 European Communities (Public Authorities' Contracts) (Review Procedures) Regulations 2010 (in particular Regulation 7 thereof).