Date of dispatch of this notice: 28/01/2019
Expire date: 19/02/2019
External Reference: 2019-296987
TED Reference: 2019/S 022-048062
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Limerick City and County Council
3267368TH
Merchant's Quay
Limerick
Co.Limerick
IE
Contact person:
Marian Regan
Telephone:
+353 014020114
E-mail:
info@greenville.ie
Internet address(es):
Main address:
https://www.limerick.ie/council
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/103432
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Regional or local authority
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Strategic & Creative Service (Lot 1), Media Buying (Lot 2), Combined Strategic and Media Buying (Lot 3)
II.1.2)
Main CPV code
79341000
-
Advertising services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Contracting Authority proposes to engage in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following lots. Lot 1 – Strategic and Creative Services, Lot 2 – Media Buying Services, Lot 3 – Combined Strategic and Creative & Media Buying Services.
Please refer to the Pre Qualification Questionnaire for more information
Please refer to the Pre Qualification Questionnaire for more information
II.1.5)
Estimated total value
Value excluding VAT: 1100000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
II.2)
Description
II.2.1)
Title
Strategic & Creative Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
Main site or place of performance:
Limerick
II.2.4)
Description of the procurement
Lot 1 Strategic and Creative Services (Section 1 and 2 of Questionnaire)
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
• understanding each of the markets from where Limerick draws its investors, visitors, students and residents, and developing and refining strategies for the different sector propositions,
• producing high quality creative advertising and communications campaigns for use in all appropriate media,
• identifying and isolating tactical moments that may be used to Limerick’s advantage,
• mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
• recommending media strategies to optimise and refine the media spend in each market,
• measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of €250,000 per annum, however this is not a guarantee of the budget for future years
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
• understanding each of the markets from where Limerick draws its investors, visitors, students and residents, and developing and refining strategies for the different sector propositions,
• producing high quality creative advertising and communications campaigns for use in all appropriate media,
• identifying and isolating tactical moments that may be used to Limerick’s advantage,
• mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
• recommending media strategies to optimise and refine the media spend in each market,
• measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of €250,000 per annum, however this is not a guarantee of the budget for future years
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 500000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
24
This contract is subject to renewal:
yes
Description of renewals:
The maximum duration of the framework agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
5
Objective criteria for choosing the limited number of candidates:
As set out in the Pre Qualification Questionnaire
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Media Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
Main site or place of performance:
Limerick
II.2.4)
Description of the procurement
Lot 2 Media Buying Services (Section 1 and 3 of Questionnaire)
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
• understanding target audiences in all the target markets,
• advising on the best way to target potential markets,
• purchasing media space on behalf of Limerick City and County Council, and
Media formats will cover
• TV
• Radio
• Outdoor
• Digital Media (a growing emphasis)
• Printed media formats (very small amounts)
The media budget is approximately €300,000 per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
• understanding target audiences in all the target markets,
• advising on the best way to target potential markets,
• purchasing media space on behalf of Limerick City and County Council, and
Media formats will cover
• TV
• Radio
• Outdoor
• Digital Media (a growing emphasis)
• Printed media formats (very small amounts)
The media budget is approximately €300,000 per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 600000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
24
This contract is subject to renewal:
yes
Description of renewals:
The maximum duration of the framework agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
5
Objective criteria for choosing the limited number of candidates:
As set out in the Pre Qualification Questionnaire
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Combined Strategic Creative and Media Buying
Lot No:
3
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
Main site or place of performance:
Limerick
II.2.4)
Description of the procurement
Lot 3 Combined – Strategic and Creative Services and Media Buying Services
To provide the combined requirements as set out in Lots 1 and 2 above
To provide the combined requirements as set out in Lots 1 and 2 above
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 1100000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
24
This contract is subject to renewal:
yes
Description of renewals:
The maximum duration of the framework agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
5
Objective criteria for choosing the limited number of candidates:
As er the Pre Qualification Questionnaire
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.1)
Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As per Pre Qualification Questionnaire
III.1.2)
Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)
Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)
Conditions related to the contract
III.2.2)
Contract performance conditions
As per Tender Documents
III.2.3)
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
Accelerated procedure
Justification:
Urgent requirement in order to put brand in place
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
19/02/2019
Local time:
12:00
IV.2.3)
Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date: 01/03/2019
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Duration in months
: 12
(from the date stated for receipt of tender)
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.3)
Additional information
1.The estimated total value of purchases pursuant to the framework agreement (Lots 1 and 2 combined) is in the region of €1,100,000 million (incl. VAT) over the lifetime of the agreement. It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the framework agreement.
2.Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties.
3.The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying.
4.This is the sole call for competition for this service.
5.The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers.
6.Contract award will be subject to the approval of the competent authorities.
7.The maximum duration of the framework agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance. For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
8.It will be a condition of award that candidates are tax compliant.
9.If for any reason, it is not possible to establish the framework agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer based on the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
Likewise, if having awarded a contract under the framework, the Framework Member cannot, for whatever reason, deliver the required services to the satisfaction of the Contracting Authority; the Contracting Authority reserves the right to terminate the contract and their membership of the framework and to award the contract and framework membership by mutual agreement to the next highest-ranked tenderer on foot of the original procedure based on the terms advertised, at any time during the framework agreement tender validity period.
10.At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.
11.Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended.
12. Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
2.Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties.
3.The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying.
4.This is the sole call for competition for this service.
5.The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers.
6.Contract award will be subject to the approval of the competent authorities.
7.The maximum duration of the framework agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance. For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
8.It will be a condition of award that candidates are tax compliant.
9.If for any reason, it is not possible to establish the framework agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer based on the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
Likewise, if having awarded a contract under the framework, the Framework Member cannot, for whatever reason, deliver the required services to the satisfaction of the Contracting Authority; the Contracting Authority reserves the right to terminate the contract and their membership of the framework and to award the contract and framework membership by mutual agreement to the next highest-ranked tenderer on foot of the original procedure based on the terms advertised, at any time during the framework agreement tender validity period.
10.At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.
11.Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended.
12. Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
Four Courts
Dublin
IE