ETENDERS

Contract notice

Information

Published

Date of dispatch of this notice: 17/12/2018

Expire date: 23/01/2019

External Reference: 2018-204052

TED Reference: 2018/S 245-561333

Contract notice

Contract notice

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

National Transport Authority
N/A
Dun Scéine, Iveagh Court, Harcourt Lane
Dublin 2
D02WT20
IE
Contact person: Daniel Coen
Telephone: +353 18798300
E-mail: procurement@nationaltransport.ie
Internet address(es):
Main address: https://www.nationaltransport.ie/
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149

I.3)

Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:  
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE
Additional information can be obtained from
the abovementioned address:  
Tenders or requests to participate must be submitted
electronically via:  http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)

Type of the contracting authority

National or federal agency/office
I.5)

Main activity

Other activity:  Transport

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Provision of Creative Advertising Services
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
II.1.6)

Information about lots

This contract is divided into lots: no
II.2)

Description

II.2.2)

Additional CPV code(s)

22462000  -  Advertising material
79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
79341500  -  Aeral advertising services
79342000  -  Marketing services
79961100  -  Advertising photography services
92111200  -  Advertising, propaganda and information film and video-tape production
92111210  -  Advertising film production
II.2.4)

Description of the procurement

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. NTA regularly runs significant integrated marketing communications campaigns to increase usage of the services as outlined in the Information Memorandum, and to increase understanding of the programme outlined in the Information Memorandum, as well as other initiatives that arise from time to time.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
A more detailed spec will be available at Invitation to Tender Stage. The Authority reserves the right to award the contract to one tenderer as part of stage 2 of this Tender competition.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:  
The period of the Contract will be for an initial period of 2 years. If the services provided are deemed to be satisfactory the contract may be renewed twice by the Authority, at its sole discretion, with the renewal being for a period up to 12 months, for a total maximum contract duration of 4 years.
II.2.9)

Information about the limits on the number of candidates to be invited

Maximum number: 4
Objective criteria for choosing the limited number of candidates:
Candidates will be checked to ensure that none of the grounds for exclusion are applicable to the candidate and to ensure that the candidate meets all of the pass/fail criteria stated in the procurement documents. Each of the remaining candidates will be awarded marks for their responses to weighted objective criteria questions set out in the procurement documents. Provided that there are sufficient numbers of qualified candidates, the four candidates awarded the highest marks will be invited to submit tenders for the contract.
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section III: Legal, economic, financial and technical information

III.1)

Conditions for participation

III.1.1)

Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:  As set out in the procurement documents.
III.1.2)

Economic and financial standing

Selection criteria as stated in the procurement documents
III.1.3)

Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)

Conditions related to the contract

III.2.2)

Contract performance conditions

As set out in the procurement documents.
III.2.3)

Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.2)

Time limit for receipt of tenders or requests to participate

Date:  23/01/2019
Local time:  12:00
IV.2.4)

Languages in which tenders or requests to participate may be submitted

English
IV.2.6)

Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until:  21/08/2019

Section VI: Complementary information

VI.1)

Information about recurrence

This is a recurrent procurement:  yes
Estimated timing for further notices to be published:  
48 Months
VI.2)

Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)

Additional information

The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them.
Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.
VI.4)

Procedures for review

VI.4.1)

Review body

High Court of Ireland
Four Courts, Ground Floor (East Wing), Inns Quay
Dublin
D7
IE
Telephone: +353 18886000
E-mail: highcourtcentraloffice@courts.ie
Fax: +353 18886125
Internet address: http://www.courts.ie

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures: 
As set out in S.I. No. 130/2010 European Communities (Public Authorities' Contracts) (Review Procedures) Regulations 2010 (in particular Regulation 7 thereof).