Date of dispatch of this notice: 06/11/2018
Expire date: 07/12/2018
External Reference: 2018-289694
TED Reference: 2018/S 216-494154
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Horse Racing Ireland (HRI)
N/A
Ballymany
Co Kildare
The Curragh
IE
Contact person:
Fergal Doyle
Telephone:
+353 45455485
E-mail:
fdoyle@hri.ie
Internet address(es):
Main address:
www.hri.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/330
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=137784&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=137784&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Recreation, culture and religion
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Marketing Communications Services
Reference number:
HRINOV18FD/2
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
While interest in horse-racing has grown from 21% to 24% nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30% by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
While interest in horse-racing has grown from 21% to 24% nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30% by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
II.1.5)
Estimated total value
Value excluding VAT: 700000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
79413000
-
Marketing management consultancy services
II.2.4)
Description of the procurement
As HRI’s principal requirement is to ‘grow the fan base’ for racing. HRI needs to engage and convert the non-racing audience to participation in live racing events and to motivate the low participation audience (occasional race-goers) to become regular participants and advocates for the sport.
To this end the HRI is responsible for conducting advertising campaigns across a range of media (i.e. television, radio, press, cinemas as well as digital including social media) each year. The primary objective of the campaign is to draw consumers’ attention to racing and to ultimately ‘grow the fan base’ over the duration of the contract
While interest in horse-racing has grown from 21% to 24% nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30% by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
To this end the HRI is responsible for conducting advertising campaigns across a range of media (i.e. television, radio, press, cinemas as well as digital including social media) each year. The primary objective of the campaign is to draw consumers’ attention to racing and to ultimately ‘grow the fan base’ over the duration of the contract
While interest in horse-racing has grown from 21% to 24% nationally over the past 2 years, the communications strategy and communications campaign will seek to grow this interest to 30% by 2023. HRI need to drive the efficacy of our communications activities if we’re to prime the marketplace for further growth.
The successful agency will be expected to build on the current success of our marketing activities as well as devise and implement a communications strategy that cost effectively delivers on the objectives of our strategic plan.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 700000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
48
This contract is subject to renewal:
yes
Description of renewals:
This contract will be awarded for an initial period of approximately 2 years. It is envisioned that any and all extensions awarded will be for a period of at least two years; however, the precise duration of any extension will depend upon the nature of HRI’s requirements at that point in time. The maximum potential duration of the contract is four (4) years.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
/
Maximum number:
6
Objective criteria for choosing the limited number of candidates:
As per tender document.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.2)
Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)
Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)
Conditions related to the contract
III.2.3)
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2014/S 078-136905
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
07/12/2018
Local time:
12:00
IV.2.3)
Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date: 01/02/2019
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Duration in months
: 12
(from the date stated for receipt of tender)
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
yes
Estimated timing for further notices to be published:
48 months
VI.2)
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the contract will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;
9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the contract will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;
9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
Four Court, Inns Quay
Dublin
IE
E-mail:
highcourtcentraloffice@courts.ie
Internet address:
www.courts.ie
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
Statutory Instrument Nº 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the framework agreement(including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that framework agreement and reviewable public contract