II.1)
[QuantityScopeContract]
Destination Marketing Services / General Sales Agency for Switzerland & Austria
[Fileref]:
CE/GSA/SW/A/2018
[Services]
Tourism Ireland wishes to appoint a Supplier(s) to provide the required services in Austria and Switzerland reporting in to the Central European office in Frankfurt. The required services are split into two [2] Lots:-
Lot 1 – Destination Marketing Services in the Swiss Market
Lot 2 – Destination Marketing Services in the Austrian Market
Applicants may apply for either or both of the Lots.
The contract will be awarded for a period of two [2] years, with the option to extend annually for a further three [3] years, subject to satisfactory annual review. The contract term will commence on 1st October 2018. It will be reviewed after an initial nine month period.
II.1.5)
[ValueMagnitudeEstimatedTotal]
[ValueExclVat]: 660000.00
EUR
[DivisionLots]:
[Yes]
[LotsSubmittedFor]
[LotsAll]
Lot 1 - Destination Marketing Services / General Sales Agency for Switzerland
[LotNumber]:
1
II.2.3)
[PlacePerformance]
[MainsiteplaceWorksDelivery]:
Switzerland
II.2.4)
[DescrProcurement]
Tourism Ireland wishes to appoint a Supplier(s) to provide the required services in Austria and Switzerland reporting in to the Central European office in Frankfurt. The required services are split into two [2] Lots:-
Lot 1 – Destination Marketing Services in the Swiss Market
Lot 2 – Destination Marketing Services in the Austrian Market
Applicants may apply for either or both of the Lots.
Lot 1 – Destination Marketing Services in Switzerland
To co-ordinate and execute a comprehensive marketing programme for the island of Ireland in the Swiss market on behalf of Tourism Ireland and to represent Tourism Ireland in Switzerland.
[AwardCriteriaBelow]
[AwardCriterionQuality]
-
[AwardCriterionName]:
Demonstrated ability to develop a consumer marketing plan for the island of Ireland together with the trade partners in the market
/
[Weighting]:
10
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality of strategy for applying their contacts in the travel trade to develop a plan to promote the island of Ireland as a holiday destination in the market
/
[Weighting]:
20
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality of strategy for applying their contacts in the media sector to develop a plan to interest suitable media to visit/report on the island of Ireland as a holiday destination in the market
/
[Weighting]:
20
[AwardLowestCost]
-
[AwardCriterionName]:
Cost
/
[Weighting]:
50
II.2.6)
[ValueMagnitudeEstimated]
[ValueExclVat]: 330000.00
EUR
II.2.7)
[DurationContractFrameworkDps]
[DurationMonths]:
36
[RenewalsSubject]:
[Yes]
[RenewalsDescr]:
The contract will be awarded for a period of two [2] years, with the option to extend annually for a further three [3] years, subject to satisfactory annual review. The contract term will commence on 1st October 2018. It will be reviewed after an initial nine month period.
[VariantsAccepted]:
[No]
[Options]:
[No]
[EuProgrRelated]:
[No]
Lot 2 - Destination Marketing / General Sales Agency for Austria
[LotNumber]:
2
II.2.3)
[PlacePerformance]
[MainsiteplaceWorksDelivery]:
Austria
II.2.4)
[DescrProcurement]
Tourism Ireland wishes to appoint a Supplier(s) to provide the required services in Austria and Switzerland reporting in to the Central European office in Frankfurt. The required services are split into two [2] Lots:-
Lot 1 – Destination Marketing Services in the Swiss Market
Lot 2 – Destination Marketing Services in the Austrian Market
Applicants may apply for either or both of the Lots.
Lot 2 – Destination Marketing Services in Austria
To co-ordinate and execute a comprehensive marketing programme for the island of Ireland in the Swiss market on behalf of Tourism Ireland and to represent Tourism Ireland in Austria
[AwardCriteriaBelow]
[AwardCriterionQuality]
-
[AwardCriterionName]:
Demonstrated ability to develop a consumer marketing plan for the island of Ireland together with the trade partners in the market
/
[Weighting]:
10
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality of strategy for applying their contacts in the travel trade to develop a plan to promote the island of Ireland as a holiday destination in the market
/
[Weighting]:
20
[AwardCriterionQuality]
-
[AwardCriterionName]:
Quality of strategy for applying their contacts in the media sector to develop a plan to interest suitable media to visit/report on the island of Ireland as a holiday destination in the market
/
[Weighting]:
20
[AwardLowestCost]
-
[AwardCriterionName]:
Cost
/
[Weighting]:
50
II.2.6)
[ValueMagnitudeEstimated]
[ValueExclVat]: 330000.00
EUR
II.2.7)
[DurationContractFrameworkDps]
[DurationMonths]:
36
[RenewalsSubject]:
[Yes]
[RenewalsDescr]:
The contract will be awarded for a period of two [2] years, with the option to extend annually for a further three [3] years, subject to satisfactory annual review. The contract term will commence on 1st October 2018. It will be reviewed after an initial nine month period.
[VariantsAccepted]:
[No]
[Options]:
[No]
[EuProgrRelated]:
[No]