ETENDERS

Contract notice - utilities

Information

Published

Date of dispatch of this notice: 27/05/2018

Expire date: 26/06/2018

External Reference: 2018-275962

TED Reference: 2018/S 100-229603

Contract notice - utilities

[NoticeContractUtilities]

[Services]

[Directive201425]

[Section1]: [Ce]

I.1)

[NameAddressContact]

Electricity Supply Board ( ESB )
N/A
2 Gateway
Dublin 3
East Wall Road
IE
[Contactpoint]: Margaret Custy
[AddressPhone]: +353 17027996
[AddressEmail]: margaret.custy@esb.ie
[Nutscode]:  IE -  IRELAND
[Internets]:
[UrlGeneral]: http://www.esb.ie
[UrlBuyerprofile]: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/377

I.3)

[InfoTendering]

[AddressObtainDocs]:  
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=129751&B=ETENDERS_SIMPLE
[AddressFurtherinfo]
[AsContactsAbove]:  
[AddressSendTendersRequest]
[AddressSendTenders]:  http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=129751&B=ETENDERS_SIMPLE
[AddressSendTendersRequest]
[AddressToAbove]
I.6)

[Mainactivity]

[MainactivElectricity]

[Section2]: [Object]

II.1)

[QuantityScopeContract]

II.1.1)

[TitleContract]

Marketing Communications Services for ESB Group divided into four Lots (see below)
[Fileref]:  SS/CON/3752
II.1.2)

[CpvMain]

79340000  - 
II.1.3)

[TypeContract]

[Services]
II.1.4)

[DescrShort]

Lot 1: Creative Above the Line Services for B2B and B2C Communications including Sponsorships. Services will include the delivery of Strategic Planning and Creative support for a range of activities. See detail in Section II.2.4.
Lot 2: Creative Digital Services for B2B & B2C Communications including Sponsorships. Services will include the delivery of Strategic Planning and Creative support for a range of activities. See detail in Section II.2.4.
Lot 3: Ongoing Below The Line Design ‘Straight to Studio’ Services for B2B, B2C including Sponsorships & Internal Communications for offline and online channels. Services will include the delivery of offline & online ‘straight to studio ‘ services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines. See detail in Section II.2.4.
Lot 4: Strategic Brand Planning and Brand Architecture Review for ESB Group. See detail in Section II.2.4.
II.1.6)

[LotsInfo]

[DivisionLots]: [Yes]
[LotsSubmittedFor]  [LotsAll]
II.2)

[Description]

II.2.1)

[TitleContract]

Lot 1: Creative Above the Line Services for B2B and B2C Communications including Sponsorships
[LotNumber]:  1
II.2.2)

[CpvAdditional]

79341000  - 
79341200  - 
79341400  - 
79342000  - 
79342100  - 
79342200  - 
79413000  - 
II.2.3)

[PlacePerformance]

[Nutscode]:  IE -  IRELAND
II.2.4)

[DescrProcurement]

These services will include the delivery of Strategic Planning and Creative support for a range of activities including:
• Brand campaigns for ESB Group for both online and offline channels
• Tactical Campaigns for B2C and B2B in online and offline channels
• Support for ESB Group’s sponsorships such as Electric Ireland’s Electric Picnic, GAA Minor Championship and Pieta Darkness to Light, and ESB Networks' sponsorships such as RSA Activation and ESB Networks schools programme
It is likely that a variety of creative materials will need to be developed for each of the above areas for TV, Press, Radio, Out of Home (OOH) and for activation across digital channels and events.
II.2.5)

[AwardCriteria]

[AwardCriteriaDescriptive]
II.2.7)

[DurationContractFrameworkDps]

[DurationMonths]: 36
[RenewalsSubject]: [No]
II.2.9)

[LimitOperators]

[MaxNumber]: 5
II.2.10)

[VariantsInfo]

[VariantsAccepted]: [No]
II.2.11)

[OptionsInfo]

[Options]: [Yes]
[OptionsDescr]:
ESB reserves the right to extend the framework for 2 years and again by a further 2 years (potential total extension is 4 years).
II.2.13)

[EuProgrInfo]

[EuProgrRelated]: [No]
II.2.14)

[InfoAdditional]

Applicants will be assessed on the quality of their responses to the criteria and rules outlined in the PQQ & a maximum of the top scoring 5 applicants will be invited to tender for Lot 1, subject to that number qualifying. Please consult the associated document which contains full instructions re submission of tenders & is available to download from http://www.etenders.gov.ie/ using RFT 134562.
II.2)

[Description]

II.2.1)

[TitleContract]

Lot 2: Creative Digital Services for B2B & B2C Communications including Sponsorships
[LotNumber]:  2
II.2.2)

[CpvAdditional]

79341000  - 
79341200  - 
79341400  - 
79342000  - 
79342100  - 
79342200  - 
79413000  - 
II.2.3)

[PlacePerformance]

[Nutscode]:  IE -  IRELAND
II.2.4)

[DescrProcurement]

These services will include the delivery of Strategic Planning and Creative support for a range of activities including:
• Digital Strategy
• Service & Experience Design (UX)
• Digital Design & Copywriting including EDMs
• Innovation and Technical Direction
• Community Experience (CX)
• Content strategy and creation
II.2.5)

[AwardCriteria]

[AwardCriteriaDescriptive]
II.2.7)

[DurationContractFrameworkDps]

[DurationMonths]: 36
[RenewalsSubject]: [No]
II.2.9)

[LimitOperators]

[MaxNumber]: 5
II.2.10)

[VariantsInfo]

[VariantsAccepted]: [No]
II.2.11)

[OptionsInfo]

[Options]: [Yes]
[OptionsDescr]:
ESB reserves the right to extend the framework for 2 years and again by a further 2 years (potential total extension is 4 years).
II.2.13)

[EuProgrInfo]

[EuProgrRelated]: [No]
II.2.14)

[InfoAdditional]

Applicants will be assessed on the quality of their responses to the criteria and rules outlined in the PQQ & a maximum of the top scoring 5 applicants will be invited to tender for Lot 2, subject to that number qualifying. Please consult the associated document which contains full instructions re submission of tenders & is available to download from http://www.etenders.gov.ie/ using RFT 134562.
II.2)

[Description]

II.2.1)

[TitleContract]

Lot 3: Ongoing Below The Line Design ‘Straight to Studio’ Services for B2B, B2C incl Sponsorship
[LotNumber]:  3
II.2.2)

[CpvAdditional]

79341000  - 
79341200  - 
79341400  - 
79342000  - 
79342100  - 
79342200  - 
79413000  - 
II.2.3)

[PlacePerformance]

[Nutscode]:  IE -  IRELAND
II.2.4)

[DescrProcurement]

Lot 3: Ongoing Below The Line Design ‘Straight to Studio’ Services for B2B, B2C including Sponsorships & Internal Communications for offline and online channels.
These services will include the delivery of offline and online ‘straight to studio‘ services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines:
• Email marketing
• Tactical videos
• Promotional materials (B2C and B2B offers; PR events; Sponsorships)
• Template development
• Brochures
II.2.5)

[AwardCriteria]

[AwardCriteriaDescriptive]
II.2.7)

[DurationContractFrameworkDps]

[DurationMonths]: 36
[RenewalsSubject]: [No]
II.2.9)

[LimitOperators]

[MaxNumber]: 5
II.2.10)

[VariantsInfo]

[VariantsAccepted]: [No]
II.2.11)

[OptionsInfo]

[Options]: [Yes]
[OptionsDescr]:
ESB reserves the right to extend the framework for 2 years and again by a further 2 years (potential total extension is 4 years).
II.2.13)

[EuProgrInfo]

[EuProgrRelated]: [No]
II.2.14)

[InfoAdditional]

Applicants will be assessed on the quality of their responses to the criteria and rules outlined in the PQQ & a maximum of the top scoring 5 applicants will be invited to tender for Lot 3, subject to that number qualifying. Please consult the associated document which contains full instructions re submission of tenders & is available to download from http://www.etenders.gov.ie/ using RFT 134562.
II.2)

[Description]

II.2.1)

[TitleContract]

Lot 4: Strategic Brand Planning and Brand Architecture Review for ESB Group
[LotNumber]:  4
II.2.2)

[CpvAdditional]

79341000  - 
79341200  - 
79341400  - 
79342000  - 
79342100  - 
79342200  - 
79413000  - 
II.2.3)

[PlacePerformance]

[Nutscode]:  IE -  IRELAND
II.2.4)

[DescrProcurement]

• Development of an overarching Brand Strategy for ESB Group
• Identification of key segments for both B2C and B2B audiences
• Development of Brand Architecture for ESB constituent brands
• Development of Brand Guardianship and Governance Strategy
II.2.5)

[AwardCriteria]

[AwardCriteriaDescriptive]
II.2.7)

[DurationContractFrameworkDps]

[DurationMonths]: 36
[RenewalsSubject]: [No]
II.2.9)

[LimitOperators]

[MaxNumber]: 5
II.2.10)

[VariantsInfo]

[VariantsAccepted]: [No]
II.2.11)

[OptionsInfo]

[Options]: [Yes]
[OptionsDescr]:
ESB reserves the right to extend the framework for 2 years and again by a further 2 years (potential total extension is 4 years).
II.2.13)

[EuProgrInfo]

[EuProgrRelated]: [No]
II.2.14)

[InfoAdditional]

Applicants will be assessed on the quality of their responses to the criteria and rules outlined in the PQQ & a maximum of the top scoring 5 applicants will be invited to tender for Lot 4, subject to that number qualifying. Please consult the associated document which contains full instructions re submission of tenders & is available to download from http://www.etenders.gov.ie/ using RFT 134562.

[Section3]: [InfoLegal]

III.1)

[ConditionsParticip]

III.1.1)

[SituationPersonalIncl]

[InfoEvaluatingRequir]:  As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 134562
III.1.2)

[EconomicFinancialStanding]

[InfoEvaluatingWethRequir]:  
As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 134562
III.1.3)

[TechnicalCapacity]

[InfoEvaluatingWethRequir]:  
As stated in Procurement Qualification Questionnaire (PQQ) available to download from www.etenders.gov.ie using RFT ID 134562
III.1.8)

[LegalFormTaken]

Where a grouping of service providers express interest, it will be a requirement of ESB that 1 member of the group accepts full contractual responsibility for the delivery of the service. Where appropriate, the intended contractually responsible member of any grouping or consortium must be identified in the response notice.
III.2)

[ConditionsContract]

[Section4]: [Procedure]

IV.1)

[Description]

IV.1.1)

[TypeProcedure]

[ProctypeNegotWCall]
IV.1.3)

[FrameworkContractDpsInfo]

[FrameworkSeveral]
[FrameworkParticipEnvis]:  4
IV.1.8)

[GpaInfo]

[GpaCovered] : [Yes]
IV.2)

[InfoAdmin]

IV.2.2)

[LimitReceiptTendersReqPart]

[Date]:  26/06/2018
[Time]:  12:00
IV.2.4)

[LanguagesAllowed]

[Language_EN]

[Section6]: [InfoComplement]

VI.1)

[RecurrenceInfo]

[RecurrentProcurement]:  [No]
VI.3)

[InfoAdditional]

Section IV.1.3) above refers.
Envisaged maximum number of participants to the framework agreement:
For Lot 1 envisaged number is 1 participant subject to that number qualifying;
For Lot 2 envisaged number is 1 participant subject to that number qualifying;
For Lot 3 envisaged number is 1 participant subject to that number qualifying;
For Lot 4 envisaged number is 1 participant subject to that number qualifying.
VI.4)

[AppealsProcedure]

VI.4.1)

[AppealsBody]

Chief Registrar
Four Courts, Inns Quay
Dublin 7
IE
[AddressPhone]: +353 18886000
[Internet]: http://www.courts.ie