Date of dispatch of this notice: 08/12/2016
External Reference: 2016-530357
TED Reference: 2016/S 240-437704
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
The Office of Government Procurement
N/A
3A Mayor Street Upper
Dublin 1
Dublin
IE
Contact person:
Tender Operations Team
Telephone:
+353 761008000
E-mail:
support@ogp.gov.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.procurement.ie/
Address of the buyer profile:
http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/351
I.2)
Joint procurement
The contract is awarded by a central purchasing body
I.4)
Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Request for tender for Media Strategy, Planning & Buying National Framework
Reference number:
MMP001F
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The OGP (Office of Government Procurement) acting on behalf of DEPR
(Department of Public Expenditure and Reform) invites expressions of interest
from economic operators for the establishment of a Multi-Lot, Multi-Supplier
Framework Agreement for the supply of ‘Media Strategy, Planning & Buying’
services.
The Office of Government Procurement has been established by the Minister of
Public Expenditure and Reform and is tasked (inter alia) with sourcing goods and /
or services for and on behalf of public service bodies. References to the OGP will
be deemed to be references to the Contracting Authority.
(Department of Public Expenditure and Reform) invites expressions of interest
from economic operators for the establishment of a Multi-Lot, Multi-Supplier
Framework Agreement for the supply of ‘Media Strategy, Planning & Buying’
services.
The Office of Government Procurement has been established by the Minister of
Public Expenditure and Reform and is tasked (inter alia) with sourcing goods and /
or services for and on behalf of public service bodies. References to the OGP will
be deemed to be references to the Contracting Authority.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
95000000.00
EUR
II.2)
Description
II.2.1)
Title
Agency of Record for Republic of Ireland Media Buying (Negotiation)
Lot No:
1
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79341500
-
Aeral advertising services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
92200000
-
Radio and television services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Lot 1: Agency of Record for Republic of Ireland Media
Buying: The Contracting Authority would like to appoint
an Agency of Record.
Buying: The Contracting Authority would like to appoint
an Agency of Record.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality and Balance of Team Offered
/
Weighting:
1000
Quality criterion
-
Name:
Media Buying (Negotiation) Strategies
/
Weighting:
2000
Quality criterion
-
Name:
Strategically Appropriate and ‘Quality’ Media Inventory/ Media Buying Deal Process / Expenditure on Media Sponsorships, Promotions, etc.
/
Weighting:
1500
Quality criterion
-
Name:
Value-Adds
/
Weighting:
500
Quality criterion
-
Name:
Management Reporting
/
Weighting:
1000
Cost criterion
-
Name:
Media Prices and Quality Offered
/
Weighting:
3000
Cost criterion
-
Name:
Annual Fees
/
Weighting:
1000
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Negotiating approx. €95,000,000 PSB spend across all Lots (excl. VAT) over the maximum Term incl. extension options
II.2)
Description
II.2.1)
Title
Republic of Ireland Media Strategy, Planning & Buying (Implementation)
Lot No:
2
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79341500
-
Aeral advertising services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
92200000
-
Radio and television services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
The Contracting Authority would like to appoint 5
Media Agencies to develop and implement Republic
of Ireland promotional campaigns on behalf of
Framework Client(s) across the Public Sector. Lot 2
Media Agencies will manage the day to day
strategic, planning & buying management of the
Framework Client(s) Republic of Ireland campaigns.
The framework agencies will plan and buy media
using the prices and conditions negotiated by the
Agency of Record.
Media Agencies to develop and implement Republic
of Ireland promotional campaigns on behalf of
Framework Client(s) across the Public Sector. Lot 2
Media Agencies will manage the day to day
strategic, planning & buying management of the
Framework Client(s) Republic of Ireland campaigns.
The framework agencies will plan and buy media
using the prices and conditions negotiated by the
Agency of Record.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Understanding of the challenges of the brief
/
Weighting:
1000
Quality criterion
-
Name:
Understanding of the target audience(s) and especially their media consumption behaviour
/
Weighting:
1000
Quality criterion
-
Name:
Quality and creativity of strategic approach and recommended media strategy
/
Weighting:
2000
Quality criterion
-
Name:
Effectiveness and efficiency of recommended media plan
/
Weighting:
1500
Quality criterion
-
Name:
Quality and balance of team and resources offered
/
Weighting:
1500
Cost criterion
-
Name:
Remuneration & costs (as per the pricing document, see Ap-pendix 2)
/
Weighting:
3000
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Implementation of €83,000,000 (excl. VAT) over the maximum Term incl. extension options
II.2)
Description
II.2.1)
Title
Recruitment Campaigns and Public Notices Media Planning & Buying
Lot No:
3
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79341500
-
Aeral advertising services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
92200000
-
Radio and television services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
The Contracting Authority would like to appoint a Media
Agency to provide the following services to Framework
Client(s) across the Public Sector:
Agency to provide the following services to Framework
Client(s) across the Public Sector:
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Understanding of the challenges of the brief
/
Weighting:
1000
Quality criterion
-
Name:
Understanding of the target audience(s) and especially their media con-sumption behaviour
/
Weighting:
1000
Quality criterion
-
Name:
Quality and creativity of strategic approach and recommended media strategy
/
Weighting:
2000
Quality criterion
-
Name:
Effectiveness and efficiency of recommended media plan
/
Weighting:
1500
Quality criterion
-
Name:
Quality and balance of team and resources offered
/
Weighting:
1500
Cost criterion
-
Name:
Remuneration & costs (as per the pricing schedule in this RFT)
/
Weighting:
3000
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Implementation of €83,000,000 (excl. VAT) over the maximum Term incl. extension options
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2016/S 022-035111
Section V: Award of contract
Contract No: 1
Lot No: 1
Title: Lot 1: Agency of Record for Republic of Ireland Media Buying (Negotiation)
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
25/11/2016
V.2.2)
Information about tenders
Number of tenders received:
7
Number of tenders received by electronic means:
7
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Core Media SJRQ Limited
IE9778571P
16 Sir John Rogerson's Quay
Dublin
Dublin 2
IE
E-mail:
arthur.byrne@coremedia.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.coremedia.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
1.00
EUR
/
Highest offer:
95000000.00
EUR
taken into consideration
Section V: Award of contract
Contract No: 2
Lot No: 2
Title: Lot 2: Republic of Ireland Media Strategy, Planning & Buying (Implementation)
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
25/11/2016
V.2.2)
Information about tenders
Number of tenders received:
7
Number of tenders received by electronic means:
7
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Carat Ireland
N/A
16A The Crescent
Co Dublin
Monkstown
IE
Telephone:
+353 012712160
E-mail:
brid@carat.ie
Fax:
+353 012712112
NUTS code:
IE -
IRELAND
Internet address:
http://www.carat.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
1.00
EUR
/
Highest offer:
83000000.00
EUR
taken into consideration
Section V: Award of contract
Contract No: 3
Lot No: 2
Title: Lot 2: Republic of Ireland Media Strategy, Planning & Buying (Implementation)
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
25/11/2016
V.2.2)
Information about tenders
Number of tenders received:
7
Number of tenders received by electronic means:
7
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
GroupM WPP Limited
IE401856
3 Christchurch Square
Dublin
IE
E-mail:
bill.kinlay@groupm.com
NUTS code:
IE -
IRELAND
Internet address:
http://www.groupm.com
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
1.00
EUR
/
Highest offer:
83000000.00
EUR
taken into consideration
Section V: Award of contract
Contract No: 4
Lot No: 2
Title: Lot 2: Republic of Ireland Media Strategy, Planning & Buying (Implementation)
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
25/11/2016
V.2.2)
Information about tenders
Number of tenders received:
7
Number of tenders received by electronic means:
7
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Havas Media
178349
3 Leeson Close,
Dublin
Dublin
IE
Telephone:
+353 16766272
E-mail:
graham.taylor@havasmedia.com
Fax:
+353 12187110
NUTS code:
IE -
IRELAND
Internet address:
http://www.havasmedia.com
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
1.00
EUR
/
Highest offer:
83000000.00
EUR
taken into consideration
Section V: Award of contract
Contract No: 5
Lot No: 2
Title: Lot 2: Republic of Ireland Media Strategy, Planning & Buying (Implementation)
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
25/11/2016
V.2.2)
Information about tenders
Number of tenders received:
7
Number of tenders received by electronic means:
7
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
MediaVest
IE8299630C
16, Sir john Rogersons Quay
Dublin
Dublin 2
IE
Telephone:
+353 16496327
E-mail:
michael.clancy@mediavest.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.mediavest.ie
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
1.00
EUR
/
Highest offer:
83000000.00
EUR
taken into consideration
Section V: Award of contract
Contract No: 6
Lot No: 2
Title: Lot 2: Republic of Ireland Media Strategy, Planning & Buying (Implementation)
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
25/11/2016
V.2.2)
Information about tenders
Number of tenders received:
7
Number of tenders received by electronic means:
7
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
PHD Ireland
456209
3 Dundrum Business Park
Dublin
Dundrum
IE
Telephone:
+353 12165150
E-mail:
jason.nebenzahl@phdnetwork.com
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
1.00
EUR
/
Highest offer:
83000000.00
EUR
taken into consideration
Section V: Award of contract
Contract No: 7
Lot No: 3
Title: Lot 3: Recruitment Campaigns and Public Notices Media Planning & Buying
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
25/11/2016
V.2.2)
Information about tenders
Number of tenders received:
7
Number of tenders received by electronic means:
7
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
MediaVest
IE8299630C
16, Sir john Rogersons Quay
Dublin
Dublin 2
IE
Telephone:
+353 16496327
E-mail:
michael.clancy@mediavest.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.mediavest.ie
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Lowest offer:
1.00
EUR
/
Highest offer:
12000000.00
EUR
taken into consideration
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court of Ireland
Dublin
IE
Telephone:
+353 18886000
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
Please consult your own legal advisors
VI.5)
Date of dispatch of this notice
12/12/2016