DPS for Creative Campaign Services for the Public Sector
Reference number:
PROJ000007524
79340000
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Advertising and marketing services
The Office of Government Procurement is establishing a Dynamic Purchasing System for the provision of Creative Campaign Services to Public Sector Bodies. These Services include:
a) Strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple channels;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting.
The DPS is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.