II.1)
Scope of the procurement
Brand Strategy and Innovation Specialist Services
Reference number:
MC/2022/07
79413000
-
Marketing management consultancy services
Services
II.1.4)
Short description
To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:
1. Creating the Fáilte Ireland Approach to Marketing
2. Broader brand strategy including the ongoing optimisation of our brands
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
2500000.00
EUR
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79342000
-
Marketing services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:
1. Creating the Fáilte Ireland Approach to Marketing
2. Broader brand strategy including the ongoing optimisation of our brands
Criteria below
Quality criterion
-
Name:
Marketing Best Practice - Methodology
/
Weighting:
25
Quality criterion
-
Name:
Brand Optimisation - Methodology
/
Weighting:
20
Quality criterion
-
Name:
Competency & Expertise and Contract Management
/
Weighting:
20
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
35
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no