ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 09/06/2022

External Reference: 2022-295120

TED Reference: 2022/S 113-319204

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

National University of Ireland, Galway (NUI Galway)
N/A
University Road
Galway
IE
E-mail: procurement@nuiglaway.ie
NUTS code:  IE042 -  West
Internet address(es):
Main address: http://www.nuigalway.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/414

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Education

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway
Reference number:  NUIG/CON1207/2020
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement was to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  2500000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
79342000  -  Marketing services
79413000  -  Marketing management consultancy services
92111210  -  Advertising film production
92111220  -  Advertising video-tape production
II.2.3)

Place of performance

NUTS code:  IE042 -  West
Main site or place of performance:  
Galway
II.2.4)

Description of the procurement

The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will:
• Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities,
• Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators.
• Implement content media and media buying plans successfully and,
• Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements).
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Methodology for delivering the service  /  Weighting:  35%
Quality criterion  -  Name:  Quality and Balance of Proposed resources  /  Weighting:  20%
Quality criterion  -  Name:  Proposals relating to Added Value Services  /  Weighting:  5%
Quality criterion  -  Name:  Quality of Proposals relating to Tender Exercises No. 1 and No. 2  /  Weighting:  10%
Price  -  Weighting:  30%
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2021/S 164-431308

Section V: Award of contract

Contract No: 1

Title: Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

11/05/2022
V.2.2)

Information about tenders

Number of tenders received:  1
Number of tenders received from SMEs:  1
Number of tenders received from tenderers from other EU Member States:  0
Number of tenders received from tenderers from non-EU Member States:  1
Number of tenders received by electronic means:  1
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Mammoth
GB7957372 70
Sinclair House, Royal Ave,
Belfast
BT1 1EX
UK
E-mail: heidi@mammoth.tv
NUTS code:  UKN0 -  Northern Ireland

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  2500000.00  EUR
Total value of the contract/lot:  2500000.00  EUR

Section VI: Complementary information

VI.3)

Additional information

eTenders RFT ID: 196288
The Contracting Authority anticipates that the value of the Framework Agreement will be within the range of €500,000 to €2,500,000 (excluding VAT).
VI.4)

Procedures for review

VI.4.1)

Review body

High Court
Dublin
IE
Internet address: www.courts.ie

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures: 
As set out in section 7 of the European Communities (Public Authorities’ Contracts) (Review Procedures) Regulations SI 130/2010, as amended.