ETENDERS

Contract notice

Information

Published

Date of dispatch of this notice: 20/08/2021

Expire date: 20/09/2021

External Reference: 2021-270846

TED Reference: 2021/S 164-431308

Contract notice

Contract notice

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

National University of Ireland, Galway (NUI Galway)
N/A
University Road
Galway
Galway
IE
Contact person: Ann Healy
Telephone: +353 14020114
E-mail: ann.healy@greenville.ie
NUTS code:  IE042 -  West
Internet address(es):
Main address: http://www.nuigalway.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/414

I.3)

Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:  
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195223&B=ETENDERS_SIMPLE
Additional information can be obtained from
the abovementioned address:  
Tenders or requests to participate must be submitted
electronically via:  http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195223&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Education

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway
Reference number:  NUIG/CON1207/2020
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
II.1.5)

Estimated total value

Value excluding VAT: 2500000.00  EUR
II.1.6)

Information about lots

This contract is divided into lots: no
II.2)

Description

II.2.2)

Additional CPV code(s)

79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
79342000  -  Marketing services
79413000  -  Marketing management consultancy services
92111210  -  Advertising film production
92111220  -  Advertising video-tape production
II.2.3)

Place of performance

NUTS code:  IE042 -  West
Main site or place of performance:  
Galway
II.2.4)

Description of the procurement

The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will:
• Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities,
• Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators.
• Implement content media and media buying plans successfully and,
• Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements).
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 2500000.00  EUR
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section III: Legal, economic, financial and technical information

III.1)

Conditions for participation

III.1.2)

Economic and financial standing

Selection criteria as stated in the procurement documents
III.1.3)

Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)

Conditions related to the contract

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.2)

Time limit for receipt of tenders or requests to participate

Date:  20/09/2021
Local time:  12:00
IV.2.4)

Languages in which tenders or requests to participate may be submitted

English
IV.2.6)

Minimum time frame during which the tenderer must maintain the tender

Duration in months : 12  (from the date stated for receipt of tender)
IV.2.7)

Conditions for opening of tenders

Date:  20/09/2021
Local time:  12:00

Section VI: Complementary information

VI.1)

Information about recurrence

This is a recurrent procurement:  yes
Estimated timing for further notices to be published:  
Prior to the end of the Framework Agreement established under this competition.
VI.3)

Additional information

eTenders RFT ID: 196288
The Contracting Authority anticipates that the value of the Framework Agreement will be within the range of €500,000 to €2,500,000 (excluding VAT).
VI.4)

Procedures for review

VI.4.1)

Review body

High Court
Dublin
IE
Internet address: www.courts.ie

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures: 
As set out in section 7 of the European Communities (Public Authorities’ Contracts) (Review Procedures) Regulations SI 130/2010, as amended.