II.1)
Scope of the procurement
B2B and B2C Strategy and Communications Services
Reference number:
MC/2020/03
79340000
-
Advertising and marketing services
Services
II.1.4)
Short description
Fáilte Ireland intends to procure B2B and B2C Strategy and Communications Services
As the Agency with responsibility for leading integration among other contracted agencies, the successful tenderer will be required to provide strategic and creative services to Failte Ireland.
These services will include the delivery of:
• Strategic Planning (to include Brand Planning, Communications Planning and Connections Planning)
• Creative Support
• Evaluation
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Lowest offer:
15000000.00
EUR
/
Highest offer:
25000000.00
EUR
taken into consideration
(excluding VAT)
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
Fáilte Ireland intends to procure B2B and B2C Strategy and Communications Services
As the Agency with responsibility for leading integration among other contracted agencies, the successful tenderer will be required to provide strategic and creative services to Failte Ireland.
These services will include the delivery of:
• Strategic Planning (to include Brand Planning, Communications Planning and Connections Planning)
• Creative Support
• Evaluation
Criteria below
Quality criterion
-
Name:
Strategic Challenge
/
Weighting:
20
Quality criterion
-
Name:
Creative Challenge
/
Weighting:
20
Quality criterion
-
Name:
Competency & Expertise
/
Weighting:
10
Quality criterion
-
Name:
Agile Production Capability
/
Weighting:
10
Quality criterion
-
Name:
Contract Management
/
Weighting:
5
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
30
Cost criterion
-
Name:
Added Value
/
Weighting:
5
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no