Date of dispatch of this notice: 01/05/2020
External Reference: 2020-279994
TED Reference: 2020/S 088-210540
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Irish Water Safety
9595115S
The Long Walk
Galway
Galway
IE
Contact person:
Roger Sweeney
E-mail:
rogersweeney@iws.ie
Internet address(es):
Main address:
www.watersafety.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/519
I.2)
Joint procurement
The contract is awarded by a central purchasing body
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Public order and safety
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Water safety promotion campaign
Reference number:
IWS0120
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Water Safety Ireland, a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety initiatives in Ireland wishes to invite tenders for the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The tender will involve the development of the associated creative, production and broadcast elements.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
340000.00
EUR
II.2)
Description
II.2.1)
Title
Creative
Lot No:
1
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
To Include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns.
a. Complete redevelopment of Water Safety Ireland’s “Junior Aquatics Water Safety” (JAWS) programme, Direct Mail & Sept launch
b. Pre summer school’s campaign
c. PR material for confs
d. NWSAW campaign (June 15 – 23)
e. Summer campaign
f. Winter campaign
g. Drownings abroad campaign
a. Complete redevelopment of Water Safety Ireland’s “Junior Aquatics Water Safety” (JAWS) programme, Direct Mail & Sept launch
b. Pre summer school’s campaign
c. PR material for confs
d. NWSAW campaign (June 15 – 23)
e. Summer campaign
f. Winter campaign
g. Drownings abroad campaign
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Relevance
/
Weighting:
20
Quality criterion
-
Name:
Experience
/
Weighting:
30
Quality criterion
-
Name:
Innovation
/
Weighting:
10
Quality criterion
-
Name:
Feasibility
/
Weighting:
30
Quality criterion
-
Name:
Skills & Resources
/
Weighting:
10
Price
-
Weighting:
PASS/FAIL
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Production
Lot No:
2
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
All print, radio production, film production and digital asset production:
Must cover all production costs for all media across all campaigns including
but not limited to:
• Radio Production: Voice talent, music licensing and studio hire
• Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing
• Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling
• Digital Production: Build of all digital assets, animated digital ads, social image posts
• Photography: Still photography, talent fees, licensing
• Stock photography/video: purchasing and/or production of any required stock imagery or video
• Image Retouching: Any post production work required
Must cover all production costs for all media across all campaigns including
but not limited to:
• Radio Production: Voice talent, music licensing and studio hire
• Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing
• Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling
• Digital Production: Build of all digital assets, animated digital ads, social image posts
• Photography: Still photography, talent fees, licensing
• Stock photography/video: purchasing and/or production of any required stock imagery or video
• Image Retouching: Any post production work required
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Relevance
/
Weighting:
20
Quality criterion
-
Name:
Experience
/
Weighting:
30
Quality criterion
-
Name:
Innovation
/
Weighting:
10
Quality criterion
-
Name:
Feasibility
/
Weighting:
30
Quality criterion
-
Name:
Skills & Resources
/
Weighting:
10
Price
-
Weighting:
PASS/FAIL
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Digital advertising
Lot No:
3
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
General:
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
Detail:
Google Ads Search: Set up and manage search campaigns in a paid Google ads account and Google Grants (free account).
Display/YouTube: Set up and manage Google Display Network Display and YouTube campaigns.
Social Media ads: Set up and manage Social Media advertising campaigns.
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
Detail:
Google Ads Search: Set up and manage search campaigns in a paid Google ads account and Google Grants (free account).
Display/YouTube: Set up and manage Google Display Network Display and YouTube campaigns.
Social Media ads: Set up and manage Social Media advertising campaigns.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Relevance
/
Weighting:
20
Quality criterion
-
Name:
Experience
/
Weighting:
30
Quality criterion
-
Name:
Innovation
/
Weighting:
10
Quality criterion
-
Name:
Feasibility
/
Weighting:
30
Quality criterion
-
Name:
Skills & Resources
/
Weighting:
10
Price
-
Weighting:
PASS/FAIL
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Media
Lot No:
4
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. Elements include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press and Direct Mail.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Relevance
/
Weighting:
20
Quality criterion
-
Name:
Experience
/
Weighting:
30
Quality criterion
-
Name:
Innovation
/
Weighting:
10
Quality criterion
-
Name:
Feasibility
/
Weighting:
30
Quality criterion
-
Name:
Skills & Resources
/
Weighting:
10
Price
-
Weighting:
PASS/FAIL
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2020/S 022-048718
Section V: Award of contract
Contract No: 1
Title: Creative
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2020
V.2.2)
Information about tenders
Number of tenders received:
8
Number of tenders received by electronic means:
8
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Watson Creative LTD
3371541NH
Suite 3, Kilcolgan Business Center
Kilcolgan
Galway
IE
Telephone:
+353 91776726
E-mail:
john@watsoncreative.ie
Internet address:
http://www.watsoncreative.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
33000.00
EUR
Section V: Award of contract
Contract No: 2
Title: Production
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2020
V.2.2)
Information about tenders
Number of tenders received:
8
Number of tenders received by electronic means:
8
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Watson Creative LTD
3371541NH
Suite 3, Kilcolgan Business Center
Kilcolgan
Galway
IE
Telephone:
+353 91776726
E-mail:
john@watsoncreative.ie
Internet address:
http://www.watsoncreative.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
61000.00
EUR
Section V: Award of contract
Contract No: 3
Title: Digital advertising
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2020
V.2.2)
Information about tenders
Number of tenders received:
8
Number of tenders received by electronic means:
8
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Buckley DME Ltd. T/A Digital Marketing Expert
3636271JH
16 Ashdale Gardens, Terenure
Dublin 6W
D6W YW84
IE
E-mail:
info@digitalmarketingexpert.ie
Internet address:
http://www.digitalmarketingexpert.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
41000.00
EUR
Section V: Award of contract
Contract No: 4
Title: Media
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
03/04/2020
V.2.2)
Information about tenders
Number of tenders received:
8
Number of tenders received by electronic means:
8
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
The Media Farm
IE7545361K
Hardwood, Killoran
Ballinasloe
Galway
IE
E-mail:
cathal@onthemediafarm.com
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
205000.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
Water Safety Ireland
The Long Walk
Galway
H91 F602
IE
E-mail:
rogersweeney@iws.ie
Internet address:
www.watersafety.ie