Date of dispatch of this notice: 27/01/2020
Expire date: 13/03/2020
External Reference: 2020-226763
TED Reference: 2020/S 022-048718
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Irish Water Safety
9595115S
The Long Walk
Galway
Galway
IE
Contact person:
Roger Sweeney
E-mail:
rogersweeney@iws.ie
Internet address(es):
Main address:
www.watersafety.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/519
I.2)
Joint procurement
The contract is awarded by a central purchasing body
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=161309&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=161309&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Public order and safety
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Water safety promotion campaign
Reference number:
IWS0120
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Water Safety Ireland, a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety initiatives in Ireland wishes to invite tenders for the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The tender will involve the development of the associated creative, production and broadcast elements.
II.1.5)
Estimated total value
Value excluding VAT: 340000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
Maximum number of lots that may be awarded to one tenderer:
4
II.2)
Description
II.2.1)
Title
Creative
Lot No:
1
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
To Include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns.
a. Complete redevelopment of Water Safety Ireland’s “Junior Aquatics Water Safety” (JAWS) programme, Direct Mail & Sept launch
b. Pre summer school’s campaign
c. PR material for confs
d. NWSAW campaign (June 15 – 23)
e. Summer campaign
f. Winter campaign
g. Drownings abroad campaign
a. Complete redevelopment of Water Safety Ireland’s “Junior Aquatics Water Safety” (JAWS) programme, Direct Mail & Sept launch
b. Pre summer school’s campaign
c. PR material for confs
d. NWSAW campaign (June 15 – 23)
e. Summer campaign
f. Winter campaign
g. Drownings abroad campaign
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 33000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
10
This contract is subject to renewal:
yes
Description of renewals:
Contracts will be assessed regularly with the possibility of further renewals.
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Production
Lot No:
2
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
All print, radio production, film production and digital asset production:
Must cover all production costs for all media across all campaigns including
but not limited to:
• Radio Production: Voice talent, music licensing and studio hire
• Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing
• Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling
• Digital Production: Build of all digital assets, animated digital ads, social image posts
• Photography: Still photography, talent fees, licensing
• Stock photography/video: purchasing and/or production of any required stock imagery or video
• Image Retouching: Any post production work required
Must cover all production costs for all media across all campaigns including
but not limited to:
• Radio Production: Voice talent, music licensing and studio hire
• Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing
• Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling
• Digital Production: Build of all digital assets, animated digital ads, social image posts
• Photography: Still photography, talent fees, licensing
• Stock photography/video: purchasing and/or production of any required stock imagery or video
• Image Retouching: Any post production work required
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 61000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
10
This contract is subject to renewal:
yes
Description of renewals:
Contracts will be assessed regularly with the possibility of further renewals.
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Digital advertising
Lot No:
3
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
General:
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
Detail:
Google Ads Search: Set up and manage search campaigns in a paid Google ads account and Google Grants (free account).
Display/YouTube: Set up and manage Google Display Network Display and YouTube campaigns.
Social Media ads: Set up and manage Social Media advertising campaigns.
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
Detail:
Google Ads Search: Set up and manage search campaigns in a paid Google ads account and Google Grants (free account).
Display/YouTube: Set up and manage Google Display Network Display and YouTube campaigns.
Social Media ads: Set up and manage Social Media advertising campaigns.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 41000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
10
This contract is subject to renewal:
yes
Description of renewals:
Contracts will be assessed regularly with the possibility of further renewals.
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Media
Lot No:
4
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.4)
Description of the procurement
To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. Elements include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press and Direct Mail.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 205000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
10
This contract is subject to renewal:
yes
Description of renewals:
Contracts will be assessed regularly with the possibility of further renewals.
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.2)
Conditions related to the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
27/02/2020
Local time:
12:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Duration in months
: 10
(from the date stated for receipt of tender)
IV.2.7)
Conditions for opening of tenders
Date:
27/02/2020
Local time:
12:00
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
yes
Estimated timing for further notices to be published:
Contracts will be assessed at the end of contract periods with the possibility of further renewals.
VI.4)
Procedures for review
VI.4.1)
Review body
Water Safety Ireland
The Long Walk
Galway
H91 F602
IE
E-mail:
rogersweeney@iws.ie
Internet address:
www.watersafety.ie