Date of dispatch of this notice: 12/11/2019
External Reference: 2019-292262
TED Reference: 2019/S 221-542732
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Limerick City and County Council
3267368TH
Merchant's Quay
Limerick
Co.Limerick
IE
Contact person:
Marian Regan
Telephone:
+353 014020114
E-mail:
info@greenville.ie
Internet address(es):
Main address:
https://www.limerick.ie/council
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/103432
I.4)
Type of the contracting authority
Regional or local authority
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Strategic & Creative Service (Lot 1), Media Buying (Lot 2), Combined Strategic and Media Buying (Lot 3)
II.1.2)
Main CPV code
79341000
-
Advertising services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Contracting Authority proposed engagement in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following lots. Lot 1 – Strategic and Creative Services, Lot 2 – Media Buying Services, Lot 3 – Combined Strategic and Creative & Media Buying Services.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
2200000.00
EUR
II.2)
Description
II.2.1)
Title
Strategic & Creative Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
Main site or place of performance:
Limerick
II.2.4)
Description of the procurement
Lot 1 Strategic and Creative Services (Section 1 and 2 of Questionnaire)
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
• understanding each of the markets from where Limerick draws its investors, visitors, students and residents, and developing and refining strategies for the different sector propositions,
• producing high quality creative advertising and communications campaigns for use in all appropriate media,
• identifying and isolating tactical moments that may be used to Limerick’s advantage,
• mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
• recommending media strategies to optimise and refine the media spend in each market,
• measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of €250,000 per annum, however this is not a guarantee of the budget for future years
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
• understanding each of the markets from where Limerick draws its investors, visitors, students and residents, and developing and refining strategies for the different sector propositions,
• producing high quality creative advertising and communications campaigns for use in all appropriate media,
• identifying and isolating tactical moments that may be used to Limerick’s advantage,
• mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
• recommending media strategies to optimise and refine the media spend in each market,
• measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of €250,000 per annum, however this is not a guarantee of the budget for future years
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Technical Merit of Team Proposed
/
Weighting:
20%
Quality criterion
-
Name:
Methodology for delivery of the service addressing the scope of services
/
Weighting:
25%
Quality criterion
-
Name:
Contract Management Proposals
/
Weighting:
15%
Quality criterion
-
Name:
Value Add / Innovation & Originality
/
Weighting:
20%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
20%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Media Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
Main site or place of performance:
Limerick
II.2.4)
Description of the procurement
Lot 2 Media Buying Services (Section 1 and 3 of Questionnaire)
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
• understanding target audiences in all the target markets,
• advising on the best way to target potential markets,
• purchasing media space on behalf of Limerick City and County Council, and
Media formats will cover
• TV
• Radio
• Outdoor
• Digital Media (a growing emphasis)
• Printed media formats (very small amounts)
The media budget is approximately €300,000 per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
• understanding target audiences in all the target markets,
• advising on the best way to target potential markets,
• purchasing media space on behalf of Limerick City and County Council, and
Media formats will cover
• TV
• Radio
• Outdoor
• Digital Media (a growing emphasis)
• Printed media formats (very small amounts)
The media budget is approximately €300,000 per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Cost Transparency / Buying Guarantees
/
Weighting:
10%
Quality criterion
-
Name:
Technical Merit of Team Proposed
/
Weighting:
15%
Quality criterion
-
Name:
Methodology for delivery of the service addressing the scope of services
/
Weighting:
30%
Quality criterion
-
Name:
Contract Management
/
Weighting:
10%
Quality criterion
-
Name:
Understanding of the Brief /Value Add
/
Weighting:
15%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
20%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Combined Strategic Creative and Media Buying
Lot No:
3
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
Main site or place of performance:
Limerick
II.2.4)
Description of the procurement
Lot 3 Combined – Strategic and Creative Services and Media Buying Services
To provide the combined requirements as set out in Lots 1 and 2 above
To provide the combined requirements as set out in Lots 1 and 2 above
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Variable Quality Criteria
/
Weighting:
80%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
20%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
Accelerated procedure
Justification:
Urgent requirement in order to put brand in place
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2019/S 022-048062
Section V: Award of contract
Contract No: 1
Title: Strategic & Creative Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
06/06/2019
V.2.2)
Information about tenders
Number of tenders received:
5
Number of tenders received from SMEs:
3
Number of tenders received from tenderers from other EU Member States:
2
Number of tenders received from tenderers from non-EU Member States:
0
Number of tenders received by electronic means:
5
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
M&C Saatchi (UK) Limited
36 Golden Square
London
W1F9EE
UK
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
1000000.00
EUR
Section V: Award of contract
Contract No: 2
Title: Media Buying Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
19/06/2019
V.2.2)
Information about tenders
Number of tenders received:
3
Number of tenders received from SMEs:
2
Number of tenders received from tenderers from other EU Member States:
1
Number of tenders received from tenderers from non-EU Member States:
0
Number of tenders received by electronic means:
3
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Core
1 Windmill Lane
Dublin
D02 F206
IE
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
1200000.00
EUR
Section V: Award of contract
Contract No: 3
Title: Combined Strategic Creative and Media Buying
V.1)
Information on non-award
The contract/lot is not awarded
No tenders or requests to participate were received or all were rejectedSection VI: Complementary information
VI.4)
Procedures for review
VI.4.1)