Date of dispatch of this notice: 14/10/2019
External Reference: 2019-233992
TED Reference: 2019/S 201-489062
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
National Transport Authority
N/A
Dun Scéine, Iveagh Court, Harcourt Lane
Dublin 2
D02WT20
IE
Contact person:
Daniel Coen
Telephone:
+353 18798300
E-mail:
procurement@nationaltransport.ie
Internet address(es):
Main address:
https://www.nationaltransport.ie/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149
I.4)
Type of the contracting authority
National or federal agency/office
I.5)
Main activity
Other activity:
Transport
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Provision of Creative Advertising Services
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
1048955.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
22462000
-
Advertising material
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79341500
-
Aeral advertising services
79342000
-
Marketing services
79961100
-
Advertising photography services
92111200
-
Advertising, propaganda and information film and video-tape production
92111210
-
Advertising film production
II.2.4)
Description of the procurement
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. NTA regularly runs significant integrated marketing communications campaigns to increase usage of the services as outlined in the Information Memorandum, and to increase understanding of the programme outlined in the Information Memorandum, as well as other initiatives that arise from time to time.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
A more detailed spec will be available at Invitation to Tender Stage. The Authority reserves the right to award the contract to one tenderer as part of stage 2 of this Tender competition.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
A more detailed spec will be available at Invitation to Tender Stage. The Authority reserves the right to award the contract to one tenderer as part of stage 2 of this Tender competition.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality of approach with regard to Specifications
/
Weighting:
35
Quality criterion
-
Name:
Quality of approach to Sample Creative Brief 1
/
Weighting:
20
Quality criterion
-
Name:
Quality of approach to Sample Creative Brief 2
/
Weighting:
15
Price
-
Weighting:
30
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2018/S 245-561333
IV.2.9)
Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Contract No: 1
Title: Provision of Creative Advertising Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
25/09/2019
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received from SMEs:
4
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
0
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Cawley Nea\TBWA t/a TBWA\ Dublin
184272
Kodak House, 41A Blackberry Lane, Rathmines
Dublin
D6
IE
Telephone:
+353 14966920
E-mail:
hello.dublin@tbwa.com
Internet address:
https://tbwa-dublin.com
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
1048955.00
EUR
Section VI: Complementary information
VI.3)
Additional information
The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them.
Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.
Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.
VI.4)
Procedures for review
VI.4.1)
Review body
High Court of Ireland
Four Courts, Ground Floor (East Wing), Inns Quay
Dublin
D7
IE
Telephone:
+353 18886000
E-mail:
highcourtcentraloffice@courts.ie
Fax:
+353 18886125
Internet address:
http://www.courts.ie
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
As set out in S.I. No. 130/2010 European Communities (Public Authorities' Contracts) (Review Procedures) Regulations 2010 (in particular Regulation 7 thereof).