ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 11/09/2019

External Reference: 2019-279439

TED Reference: 2019/S 177-431679

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Tourism Ireland CLG
N/A
4th Floor - Bishop's Square, Redmond's Hill
D02 TD99
Dublin
IE
Contact person: Hannah Hughes
Telephone: +353 14763474
E-mail: hhughes@tourismireland.com
Fax: +353 014763642
Internet address(es):
Main address: http://www.ireland.com
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Other activity:  Tourism - Destination Marketing

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Central Content Commissioning Agency Services
Reference number:  CT-2019-CMA-1
II.1.2)

Main CPV code

22000000  -  Printed matter and related products
II.1.3)

Type of contract

Services
II.1.4)

Short description

THIS TENDER COMPETITION IS CLOSED TO APPLICATIONS. FOLLOWING A COMPETITIVE TENDER PROCESS THE CONTRACT WAS AWARDED TO THE HIGHEST SCORING BIDDER. Tourism Ireland invited tenders for a single-party framework agreement for the provision of Central Content Commissioning Agency Services. The Central Content Commissioning Agency will be expected to aid in managing future aspects of content sourcing, generation and dissemination that Tourism Ireland requires for its online and offline promotional activities.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  4500000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

22120000  -  Publications
22150000  -  Brochures
22462000  -  Advertising material
79530000  -  Translation services
79961000  -  Photographic services
79961100  -  Advertising photography services
92111220  -  Advertising video-tape production
92312211  -  Writing agency services
II.2.3)

Place of performance

Main site or place of performance:  
ISLAND OF IRELAND
II.2.4)

Description of the procurement

Tourism Ireland initiated a competitive tender process to enter into a single-party framework agreement with a Supplier for Central Content Commissioning Agency Services.
The Central Content Commissioning Agency will be expected to aid in managing future aspects of content sourcing, generation and dissemination that Tourism Ireland requires for its online and offline promotional activities.
The scope of this content will include (but is not limited to) photography, print copy, web copy, design services, advertising support, video, drone footage, music, print & publishing services, social media content including YouTube, FaceBook, Twitter, Pinterest, Tripadvisor, Instagram managed through Hootsuite and other content forms that may be required to market the island of Ireland across both legacy and future communication channels. Service provision will also include design, web/social and copy editorial, translation and localisation (transcreation) services. THIS TENDER COMPETITION IS COMPLETE AND CLOSED TO APPLICATIONS.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Processes and Management of ongoing programmes of work and content requirements  /  Weighting:  20%
Quality criterion  -  Name:  Resources of Tenderer to Offer & Manage Service to include staffing levels – communications and knowledge of product offering  /  Weighting:  20%
Quality criterion  -  Name:  Content Generation –Tenderer’s response to Brief of Sample marketing Campaign to meet the requirements of the brand  /  Weighting:  10%
Cost criterion  -  Name:  Overall Cost  /  Weighting:  50%
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2019/S 041-093114

Section V: Award of contract

Title: Provision of Central Content Commissioning Agency Services - Single-Party Framework Agreement

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/09/2019
V.2.2)

Information about tenders

Number of tenders received:  3
Number of tenders received from SMEs:  3
Number of tenders received from tenderers from other EU Member States:  3
Number of tenders received from tenderers from non-EU Member States:  0
Number of tenders received by electronic means:  3
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Maxmedia Ireland Limited
20E Castle Street
Dalkey, Co Dublin
A96 KN56
IE
Internet address: http://www.maxmedia.ie/

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  4500000.00  EUR
Total value of the contract/lot:  4500000.00  EUR

Section VI: Complementary information

VI.3)

Additional information

THIS TENDER COMPETITION IS CLOSED. FOLLOWING A COMPETITIVE TENDER PROCESS, INCLUDING EVALUATION AGAINST THE STATED CRITERIA, THE CONTRACT HAS BEEN AWARDED TO THE HIGHEST SCORING BIDDER. THIS IS A SINGLE-PARTY FRAMEWORK AGREEMENT.
VI.4)

Procedures for review

VI.4.1)

Review body

The High Court
The Four Courts
Dublin 7
IE