ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 11/11/2016

External Reference: 2016-301650

TED Reference: 2016/S 220-401266

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Tourism Ireland Limited
N/A
5th Floor - Bishop's Square, Redmond's Hill
Dublin
D02 TD99
IE
Contact person: Hannah Hughes
Telephone: +353 14763474
E-mail: hhughes@tourismireland.com
Fax: +353 014763642
NUTS code:  IE -  IRELAND
Internet address(es):
Main address: http://www.ireland.com
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1197

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Other activity:  Destination Marketing

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Direct Marketing Services, both Online and Offline, in the United States Market
Reference number:  US/DM/2016
II.1.2)

Main CPV code

79342100  -  Direct marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

COMPETITION COMPLETED - CONTRACT AWARDED. The New York, US Market Office office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for online and offline direct marketing services in the United States.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  1200000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

79342100  -  Direct marketing services
79413000  -  Marketing management consultancy services
II.2.3)

Place of performance

NUTS code:  IEZ -  EXTRA-REGIO
Main site or place of performance:  
USA
II.2.4)

Description of the procurement

Tourism Ireland's US Market Office in New York wishes to appoint a Direct Marketing Agency to a single-party framework agreement for online and offline direct marketing services in the US. The contract period will be for 2 years, with the option to extend annually for up to an additional 2 years, subject to budget, annual performance and other factors. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Creativity of Approach  /  Weighting:  25%
Quality criterion  -  Name:  Understanding of the Aims of Tourism Ireland and Demonstrated Ability of Proposed Campaign to Deliver on Tourism Ireland's Objectives  /  Weighting:  15%
Quality criterion  -  Name:  Project Management & Implementation Ability  /  Weighting:  10%
Cost criterion  -  Name:  Cost  /  Weighting:  50%
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2016/S 053-089195

Section V: Award of contract

Title: Direct Marketing Services, both Online and Offline, in the United States Market.

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

15/08/2016
V.2.2)

Information about tenders

Number of tenders received:  2
Number of tenders received from tenderers from non-EU Member States:  2
Number of tenders received by electronic means:  2
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

MMGY Global LLC
4601 Madison Avenue
Kansas City
MO 64112
US
NUTS code:  IEZ -  EXTRA-REGIO
Internet address: www.mmgyglobal.com

The contractor is an SME : no
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  1200000.00  EUR
Total value of the contract/lot:  1200000.00  EUR

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

The High Court
The Four Courts
Dublin 7
IE

VI.5)

Date of dispatch of this notice

14/11/2016