7307 - MARKET SEGMENTATION RESEARCH

Iarnród Éireann wishes to develop a detailed segmentation study aimed at providing a comprehensive understanding of the behaviour, characteristics and needs of Intercity rail customers and non-customers who travel to / from areas where Intercity rail could meet their needs. The research could include the following; • Identifying the core customer segments • Re-establish the size and potential value of the segments identified • Understand what affects each segments’ decision making process, motivations and barriers to use • Identification of products or services to suit the needs of each segment • Identify the most effective marketing and communications strategy for each segment • Identify areas of potential growth

Services

31/07/2019 12:00:00

79310000-0  Market research services
79312000-4  Market-testing services
79340000-9  Advertising and marketing services
79413000-2  Marketing management consultancy services