Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Tourism Ireland CLG

N/A

4th Floor - Bishop's Square, Redmond's Hill

Dublin

D02 TD99

Contact person: Procurement Team

E-mail: hhughes@tourismireland.com

NUTS code: IE - IRELAND

Internet address(es):

Main address: http://www.ireland.com

Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197

I.4)

Type of the contracting authority

Body governed by public law

I.5)

Main activity

Other activity: Tourism - Destination Marketing

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Provision of Social Media Services

Reference number: SMS/2023

II.1.2)

Main CPV code

79342000 - Marketing services

II.1.3)

Type of contract

Services

II.1.4)

Short description

Tourism Ireland launched an EU-wide competitive process to enter into a contract with a Supplier(s) for Social Media Services. The requirements were split into two [2] lots:
Lot 1 - Social Media Management; and
Lot 2 - Community Management & Influencer Services

II.1.6)

Information about lots

This contract is divided into lots: yes

II.1.7)

Total value of the procurement

Value excluding VAT: 7350000.00 EUR

II.2)

Description

II.2.1)

Title

Social Media Management Services

Lot No: 1

II.2.2)

Additional CPV code(s)

48445000 - Customer Relation Management software package

48520000 - Multimedia software package

72212500 - Communication and multimedia software development services

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

79413000 - Marketing management consultancy services

II.2.3)

Place of performance

NUTS code: IE - IRELAND

Main site or place of performance:

Across Tourism Ireland's global network of market offices and across its primary social media platforms

II.2.4)

Description of the procurement

Tourism Ireland invited tenders from qualified suppliers for the provision of social media management.
The successful supplier will support Tourism Ireland with the implementation of its Social Media Strategy and the day-to-day execution of its global social media management and content creation activities across its primary social media platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok.

II.2.5)

Award criteria

Criteria below

Quality criterion - Name: Social Media Management and Process / Weighting: 20%

Quality criterion - Name: Resources and Management of Services / Weighting: 20%

Quality criterion - Name: Response to Social Media Marketing Brief / Weighting: 10%

Cost criterion - Name: Ultimate Cost [including Management Fees] / Weighting: 50%

II.2.11)

Information about options

Options: no

II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)

Additional information

Estimated Contract value per Lot was based on anticipated costs over the 7-year term.

II.2)

Description

II.2.1)

Title

Community Management & Influencer Services

Lot No: 2

II.2.2)

Additional CPV code(s)

48445000 - Customer Relation Management software package

72212500 - Communication and multimedia software development services

72212520 - Multimedia software development services

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

79342300 - Customer services

79342320 - Customer-care services

79413000 - Marketing management consultancy services

II.2.3)

Place of performance

NUTS code: IE - IRELAND

Main site or place of performance:

Across Tourism Ireland's global network of market offices and across its primary social media platforms

II.2.4)

Description of the procurement

The successful supplier will support Tourism Ireland with the implementation of its Social Media Strategy by servicing, managing, and engaging its global community and customers using a range of channels. Currently, our key interaction points are via social media (Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok), Tourism Ireland’s Ireland.com Community Forum and inbound consumer emails.

II.2.5)

Award criteria

Criteria below

Quality criterion - Name: Community Management & Customer Engagement Processes / Weighting: 20%

Quality criterion - Name: Resources and Management of Services / Weighting: 20%

Quality criterion - Name: Response to Community Management Project Brief / Weighting: 10%

Cost criterion - Name: Ultimate Cost [including Management Fees] / Weighting: 50%

II.2.11)

Information about options

Options: no

II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)

Additional information

Estimated Contract value was based on anticipated costs over the 7-year term.

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure

IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes

IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2023/S 070-212365

Section V: Award of contract

Contract No: 1

Title: Social Media Management Services

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/11/2023

V.2.2)

Information about tenders

Number of tenders received: 6

Number of tenders received by electronic means: 6

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

Thinkhouse

6371798C

Fumbally Square, Fumbally Lane, Dublin 2.

Dublin

NUTS code: IE - IRELAND

Internet address: http://www.thinkhouse.ie

The contractor is an SME : yes

V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot: 1370000.00 EUR

Total value of the contract/lot: 2100000.00 EUR

Section V: Award of contract

Contract No: 2

Title: Community Management & Influencer Services

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/02/2024

V.2.2)

Information about tenders

Number of tenders received: 2

Number of tenders received from SMEs: 1

Number of tenders received by electronic means: 2

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

Metaverse Mod Squad UK Ltd

212310085

100 Patrick Street

Derry

BT48 7EL

NUTS code: UKN - NORTHERN IRELAND

Internet address: http://www.modsquad.com

The contractor is an SME : no

V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot: 3682000.00 EUR

Total value of the contract/lot: 5250000.00 EUR

Section VI: Complementary information

VI.3)

Additional information

CONTRACT AWARDED. COMPETITION CLOSED

VI.4)

Procedures for review

VI.4.1)

Review body

The High Court of Ireland

Chief Registrar, The Four Courts

Dublin

Internet address: https://www.court.ie

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures:

Precise information on deadline(s) for review procedures: In accordance with Remedies Legislation and S.I. 130. Please consult your own legal advisors.

Contract award notice

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