Date of dispatch of this notice: 24/10/2023
External Reference: 2023-227824
TED Reference: 2023/S 208-651699
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Horse Racing Ireland (HRI)
N/A
Ballymany
Co Kildare
The Curragh
IE
Contact person:
Sarah Barthel
Telephone:
+353 45455662
E-mail:
sbarthel@hri.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.hri-ras.ie/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/330
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Recreation, culture and religion
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
SINGLE PARTY FRAMEWORK FOR THE PROVISION OF MARKETING COMMINICATIONS SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
Reference number:
Marketing Communications
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division, as well as a holding interest in Cork Racecourse.
The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
2000000.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Ireland
II.2.4)
Description of the procurement
Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division consisting of Leopardstown Racecourse, Fairyhouse Racecourse, Navan Racecourse, Tipperary Racecourse and Leopardstown Golf Centre, as well as a holding interest in Cork Racecourse. HRI Headquarters are located in Ballymany, Newbridge, Co Kildare.
Cork Racecourse Mallow and Curragh Racecourse Limited while not subsidiaries of Horse Racing Ireland, are closely affiliated with HRI. The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
Cork Racecourse Mallow and Curragh Racecourse Limited while not subsidiaries of Horse Racing Ireland, are closely affiliated with HRI. The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved.
Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Strategic Planning Creative Strategy i. Strategic Response Brief 1
/
Weighting:
20
Quality criterion
-
Name:
Strategic Planning Creative Strategy ii. Strategic Response Brief 2
/
Weighting:
20
Quality criterion
-
Name:
Strategic Planning Creative Strategy iii. Proposed Intra-Agency Ways of Working
/
Weighting:
5
Quality criterion
-
Name:
Strategic Planning Creative Strategy iv. iii. Innovation Value Add
/
Weighting:
5
Quality criterion
-
Name:
Team, Operations, Logistics and Sustainability
/
Weighting:
20
Quality criterion
-
Name:
Agency Reporting
/
Weighting:
5
Price
-
Weighting:
25
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2022/S 248-720493
Section V: Award of contract
Contract No: 1
Title: SINGLE PARTY FRAMEWORK FOR THE PROVISION OF MARKETING COMMINICATIONS SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
01/05/2023
V.2.2)
Information about tenders
Number of tenders received:
8
Number of tenders received from SMEs:
5
Number of tenders received from tenderers from non-EU Member States:
1
Number of tenders received by electronic means:
8
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Folk Wunderman Thompson
N/A
18-20 Northumberland Road
Dublin
Dublin 4
IE
Telephone:
+353 6651900
E-mail:
louise.smith@folkwt.ie
NUTS code:
IE -
IRELAND
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
2000000.00
EUR
Section VI: Complementary information
VI.3)
Additional information
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the framework will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all subcontractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended;
9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers;
4) Establishment of the framework will be subject to the approval of the competent authorities;
5) It will be a condition of establishment that candidates and all subcontractors are fully tax compliant as part of their application for participation in the competition;
6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
7) At its absolute discretion, the contracting authority may elect to terminate this procurement process or the contract any time;
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source,process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended;
9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed submissions in order to avoid the risk of elimination from the competition.
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
Four Court, Inns Quay
Dublin
IE
Telephone:
+353 18886000
E-mail:
highcourtcentraloffice@courts.ie
Internet address:
http://www.courts.ie
VI.4.2)
Body responsible for mediation procedures
Please consult your legal advisor
ireland
IE
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract (including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to the reviewable public contract.
VI.4.4)
Service from which information about the review procedure may be obtained
Please consult your legal advisor
Ireland
IE