ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 14/07/2023

External Reference: 2023-288066

TED Reference: 2023/S 137-437605

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

National Transport Authority
0000
Dun Sceine, Iveagh Court Harcourt Lane, D02WT20
Dublin
Dublin
IE
Contact person: Ted O'Brien
Telephone: +353 18798300
E-mail: ted.obrien@nationaltransport.ie
NUTS code:  IE061 -  Dublin
Internet address(es):
Main address: https://www.nationaltransport.ie/
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149

I.4)

Type of the contracting authority

Other type:  Transport
I.5)

Main activity

Other activity:  Transport

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Provision of Media Strategy, Planning and Buying Services
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The Authority wishes to appoint a suitably qualified service provider for the provision of Media Strategy, Planning, Buying and Reporting services to support its activities. The Contracting Authority’s requirements may include the following:
Develop strategic media plans, choosing the most effective and cost efficient advertising media by possessing extensive knowledge of both traditional and digital media.
Tenderers shall note that all Services required under the proposed Contract shall be drawn down at the absolute discretion of the Authority and are dependent on the changing needs of the Authority.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  8000000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
II.2.3)

Place of performance

NUTS code:  IE0 -  IRELAND
II.2.4)

Description of the procurement

The Authority wishes to appoint a suitably qualified service provider for the provision of Media Strategy, Planning, Buying and Reporting services to support its activities. The Contracting Authority’s requirements may include the following:
Develop strategic media plans, choosing the most effective and cost efficient advertising media by possessing extensive knowledge of both traditional and digital media.
Tenderers shall note that all Services required under the proposed Contract shall be drawn down at the absolute discretion of the Authority and are dependent on the changing needs of the Authority.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Quality and Balance of Team  /  Weighting:  50
Quality criterion  -  Name:  Response to Campaign Brief  /  Weighting:  200
Quality criterion  -  Name:  Proposed Approach  /  Weighting:  250
Price  -  Weighting:  500
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2023/S 062-184282

Section V: Award of contract

Contract No: 1

Title: Provision of Media Strategy, Planning and Buying Services

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

12/07/2023
V.2.2)

Information about tenders

Number of tenders received:  4
Number of tenders received by electronic means:  4
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Mindshare Media Ireland Ltd
Dublin
Dublin 8
IE
NUTS code:  IE061 -  Dublin

The contractor is an SME : no
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  8000000.00  EUR
Total value of the contract/lot:  8000000.00  EUR

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

High Court of Ireland
Four Courts, Ground Floor (East Wing), Inns Quay
Dublin
D7
IE
Telephone: +353 18886000
E-mail: highcourtcentraloffice@courts.ie
Fax: +353 18886125
Internet address: https://www.courts.ie