Date of dispatch of this notice: 11/07/2023
External Reference: 2023-276283
TED Reference: 2023/S 134-423451
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Technological University Dublin (TU Dublin)
3574697EH
Park House Grangegorman
Dublin 7
191 North Circular R
IE
Contact person:
Eimear Brennan
Telephone:
+353 12208196
E-mail:
eimear.brennan@tudublin.ie
NUTS code:
IE -
IRELAND
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/369
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Education
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Single Supplier Framework for the provision of Creative Services for TU Dublin
Reference number:
NCTR2165
II.1.2)
Main CPV code
79990000
-
Miscellaneous business-related services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The successful tenderer will be required to advise and assist TU Dublin to develop and support the roll out of campaigns to promote TU Dublin, its brand, faculties, disciplines and programmes, at undergraduate, post graduate including Full-time, Part-time and flexible opportunities. The overall aim will be to develop multi-channel creative and digital campaigns.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
800000.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
79300000
-
Market and economic research; polling and statistics
79340000
-
Advertising and marketing services
79400000
-
Business and management consultancy and related services
79410000
-
Business and management consultancy services
79900000
-
Miscellaneous business and business-related services
79930000
-
Specialty design services
79960000
-
Photographic and ancillary services
80000000
-
Education and training services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
The successful tenderer will be required to advise and assist TU Dublin to develop and support the roll out of campaigns to promote TU Dublin, its brand, faculties, disciplines and programmes, at undergraduate, post graduate including Full-time, Part-time and flexible opportunities. The overall aim will be to develop multi-channel creative and digital campaigns. Requests will include:
a. Provide integrated marketing communications solutions to achieve campaign objectives
b. Provide evidence based and creative recommendations to support TU Dublin objectives
c. Design, develop, copy write and produce content, concepts and materials across all channels
d. Pre test concepts and proposed marketing communications solutions where required
e. Review concepts and campaigns from national and international sources
f. The production of discipline-specific content for the TU Dublin CAO Hub
g. Promote awareness of the NFQ ladder i.e progression opportunities from level 6 to 8
h. Plan with relevant campaign stakeholders to ensure the TU Dublin strategy and objectives are consistently integrated through all creative products/outputs/templates
i. Provide oversight of campaigns as they progress and suggest necessary modifications to ensure delivery of maximum efficiency
j. Provide detailed evaluation reports of the effectiveness of the creative services and agency input to any campaign following its completion to include learning and recommendations for any future activity
k. Liaise with TU Dublin’s internal services, external stakeholders or 3rd party service providers and any nominated suppliers to ensure all campaign and solutions are fully integrated, offer effective resource allocation and value for money
l. Provide expertise in trends, new technologies, new platforms and key demographics
m. Produce high quality creative advertising and marketing communications campaigns for use in all appropriate media, including video
n. Identifying and isolating tactical moments that
a. Provide integrated marketing communications solutions to achieve campaign objectives
b. Provide evidence based and creative recommendations to support TU Dublin objectives
c. Design, develop, copy write and produce content, concepts and materials across all channels
d. Pre test concepts and proposed marketing communications solutions where required
e. Review concepts and campaigns from national and international sources
f. The production of discipline-specific content for the TU Dublin CAO Hub
g. Promote awareness of the NFQ ladder i.e progression opportunities from level 6 to 8
h. Plan with relevant campaign stakeholders to ensure the TU Dublin strategy and objectives are consistently integrated through all creative products/outputs/templates
i. Provide oversight of campaigns as they progress and suggest necessary modifications to ensure delivery of maximum efficiency
j. Provide detailed evaluation reports of the effectiveness of the creative services and agency input to any campaign following its completion to include learning and recommendations for any future activity
k. Liaise with TU Dublin’s internal services, external stakeholders or 3rd party service providers and any nominated suppliers to ensure all campaign and solutions are fully integrated, offer effective resource allocation and value for money
l. Provide expertise in trends, new technologies, new platforms and key demographics
m. Produce high quality creative advertising and marketing communications campaigns for use in all appropriate media, including video
n. Identifying and isolating tactical moments that
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Creative Proposal
/
Weighting:
20%
Quality criterion
-
Name:
Quality & Mangement Systems
/
Weighting:
5%
Quality criterion
-
Name:
Brand Development
/
Weighting:
10%
Quality criterion
-
Name:
Tracking and Reviews of Creative Campaign
/
Weighting:
5%
Quality criterion
-
Name:
Account Management REquiremetns
/
Weighting:
10%
Quality criterion
-
Name:
Proposed Team
/
Weighting:
10%
Quality criterion
-
Name:
Lead time and Delivery Requiremetns
/
Weighting:
10%
Price
-
Weighting:
25%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
This competition, under the Restricted Procedure, relates to the following requirement Single Supplier Framework for the provision of Creative Services for TU Dublin
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: no
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2022/S 067-177407
Section V: Award of contract
Contract No: 1
Title: Single Supplier Framework for the provision of Creative Services for TU Dublin
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
11/07/2023
V.2.2)
Information about tenders
Number of tenders received:
5
Number of tenders received by electronic means:
5
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
BBDO Dublin
145570
17 Gilford Road
Dublin 4
Sandymount
IE
Telephone:
+353 12060600
E-mail:
susanmcentegart@bbdo.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.bbdo.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
800000.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
Inns Quay
Dublin 7
IE